Big AL Consulting Performance Marketing Insights

The blog covers paid media and the measurement behind it, written from the accounts the Big AL team runs in Dubai and the wider UAE. Posts are filed under Strategy, AI Marketing, Analytics, Design, Ecommerce, Shopify, Google Ads, Meta Ads, Social Ads, Performance Marketing and Healthcare. The largest group is Google Ads cost data by industry and city, followed by agency selection guides, conversion tracking tutorials, ecommerce growth guides and Saudi market pricing. Case studies and operator-level checklists sit alongside, so a reader can move from a cost benchmark to a how-to without leaving the site.

The Keyword Planner Bids series on the Big AL blog gives one post per industry and city. For Abu Dhabi it covers dental clinics, car repair garages, law firms and business setup companies. For Dubai there are dozens of posts, from hair transplant and IVF clinics to cleaning, pest control, moving, AC repair, yacht charter, nurseries, driving schools and furniture stores. Each lists Keyword Planner bid ranges, monthly search volume and the keywords that cost most, so a business can size its budget before speaking to an agency.

Yes. The Big AL blog gives Riyadh its own set of industry posts covering dental, dermatology and aesthetic clinics, law firms, business setup, recruitment, cleaning, moving, car rental, training institutes, IT and software, interior design, pest control and AC maintenance, plus a city-level guide with SAR cost per click by industry. There is also a country comparison of the UAE and Saudi Arabia against the US, UK, Australia and India.

The Analytics category holds the tracking guides. For the UAE there are posts on Meta Conversions API setup, conversion tracking setup with AED costs, GA4 ecommerce tracking, the dataLayer and Google Tag Manager, GTM setup for UAE websites, Shopify conversion tracking across GA4, Google Ads and Meta, TikTok Pixel and Events API, Google Ads enhanced conversions and server-side tracking. For Saudi Arabia, separate guides cover Meta CAPI with phone matching, Salla, Zid and WhatsApp, and conversion tracking with SAR values. Together they explain what to install before spending on ads.

Start with Google Ads Consultant in Dubai, which separates a consultant from a specialist and an agency team and explains how each charges. Google Ads Freelancer or Agency in Dubai weighs the two for a given budget. What Is a Google Partner Agency explains the badge requirements and how to check any agency quickly. How to Choose a PPC Agency in Dubai gives a checklist with pricing in AED, Marketing Agency Fee Models in the UAE compares retainer, percentage and performance pricing, and Agency vs In-House Marketing covers the cost of building a team instead.

Yes, the featured Strategy post on the Big AL blog compares the two platforms in AED for UAE stores. Its conclusion is that Shopify breaks even at roughly AED 1.5M a year in revenue, and below that WooCommerce saves AED 20 to 50K a year. Related Shopify posts cover Shopify ads cost in the UAE, connecting Shopify to Google Merchant Center, Performance Max for Shopify stores and Shopify conversion tracking. Together they help a store owner decide the platform first and then set up the feed and tracking that the ads will depend on.

Two posts cover Saudi social costs in riyals. Meta Ads Cost in Saudi Arabia explains what moves Facebook and Instagram costs, drawing on lessons from the Saudi accounts the Big AL team manages without quoting client figures, and TikTok Ads Cost in Saudi Arabia explains that TikTok publishes no rate card, so it shows how to measure your own cost in SAR. They sit alongside Snapchat Ads in Saudi Arabia, Performance Marketing Cost in Saudi Arabia, Paid Ads Management Cost in Riyadh, How to Choose a PPC Agency in Riyadh and a guide to deciding between a Dubai and a Riyadh agency for Saudi campaigns.

The ecommerce economics guides include What Is a Good ROAS with UAE benchmarks by channel, Ecommerce Customer Acquisition Cost in the UAE comparing cost per purchase with true CAC, a guide to calculating CAC from your own numbers, How to Increase Average Order Value for UAE stores and Ecommerce Marketing Cost in the UAE. Cost posts cover average CPC and CPM in the UAE, with lessons from the accounts Big AL manages set beside Keyword Planner data, Performance Max cost for ecommerce, and Google Shopping cost by category, from perfume and oud to abaya, electronics, watches, furniture and pet products.

The figures are Keyword Planner data, and each post says so. The industry and city cost posts use Google Keyword Planner top of page bid ranges and monthly search volumes, which are estimates rather than what an advertiser pays. Posts such as Average CPC in the UAE, Google Ads Cost Per Lead in the UAE, Average CPM in the UAE and Cost Per Lead in Saudi Arabia by Industry also draw on the accounts the Big AL team manages, but as learnings about what moved costs rather than as client numbers, because those results are confidential. Where a figure appears, it is public market data with its source and date.

Yes, under the AI Marketing category of the Big AL blog. ChatGPT Ads in the UAE explains what advertisers can do now, and Inside OpenAI Ads Manager walks through what a UAE advertiser actually sees. How to Get Your Business Cited by AI Search covers GEO and AEO for UAE brands, and a tools roundup lists AI marketing tools for Dubai businesses. On the Google side, a post explains what UAE advertisers should check after Google moved Search campaigns to AI Max. These sit next to the paid media guides, because AI placements are treated as another channel to be measured.