The short answer: a Google Ads consultant reviews your account and tells your team what to change. A specialist runs the account hands on. An agency team runs it with cover, tracking and reporting across channels. A consultant is enough when you already have someone running the account. If nobody does, or you spend AED 10,000 or more a month across Google, Meta and other channels, an agency team is usually the safer choice. Big AL Consulting is a Google Partner agency in Dubai that does both: one off account reviews and full management.
Need a Google Ads expert to look at your account? We review and run Google Ads for established businesses in the UAE and Saudi Arabia, and you own every account. Management starts from AED 7,000 a month. See our Google Ads services in Dubai, or book a call and we will review your account first.
What people search
In the 90 days to 27 September 2026, searches such as "google ads expert in dubai" and "google ads consultant dubai" showed bigalc.ae about 200 times in Google (our own Search Console data). Keyword Planner puts "google ads management dubai" at about 70 searches a month.
Consultant, specialist or agency team
| Consultant | Specialist or freelancer | Agency team | |
|---|---|---|---|
| Main job | Review and advise | Run one account hands on | Run the account with a team |
| Usual pricing | Fixed fee per audit or monthly advice | Monthly fee | Monthly fee, ad spend paid to Google |
| Cover when someone is away | Not needed | Often none | Yes |
| Tracking and reporting | Advises on it | Depends on the person | Included |
| Best for | Teams with their own marketer | Small budgets on one channel | AED 10,000 or more a month, or several channels |
For a deeper comparison of freelancers and agencies, see Google Ads freelancer vs agency in Dubai.
What a good Google Ads expert checks first
Conversion tracking. Are leads or purchases counted correctly, once each, with values? Most wasted spend starts here.
Search terms. Which searches you actually pay for, and which ones never turn into customers.
Bidding and budget. Whether the bid strategy has enough conversions to learn, and whether budget sits where the results are.
Landing pages. Whether the page matches the search and makes it easy to call, message or buy.
Questions to ask before you hire
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Can you show results from accounts like mine, with spend and cost per lead or sale?
-
What will you check in the first two weeks, and what will I get in writing?
3Will you run the account, or advise my team?
4Will I own the Google Ads account and the tracking?
5Are you a Google Partner? Can I check it on google.com/partners?
Red flags
- A promised cost per lead before anyone has looked at your account.
- Reports with clicks and impressions but no leads or sales.
- The consultant or agency wants to own your ad account.
Who we are
Big AL Consulting is a Dubai performance marketing agency, founded in 2015 and a Google Partner since 2021. Our team has managed more than USD 25M in ad spend across the GCC, and our client retention is 98%. We run Google, Meta, TikTok, Snapchat and LinkedIn ads for established businesses in the UAE and Saudi Arabia that spend AED 10,000 or more a month on ads. Management starts from AED 7,000 a month, and ad spend is paid to the platforms directly. Read our case studies or the full company facts.
Sources & References
Official references used in this article.
Frequently Asked Questions
Q. What does a Google Ads consultant do?
A consultant reviews your account, tracking and strategy and tells your team what to change. Some also train your staff. Most do not run the account day to day, which is the job of a specialist or an agency team.
Q. Is a Google Ads consultant or an agency better?
A consultant suits a business with its own marketer who needs a second opinion. If nobody in house runs the account, or you advertise on several channels, an agency team usually costs less in wasted spend because someone owns the results every day.
Q. How do Google Ads consultants in Dubai charge?
Usually a fixed fee per audit or a monthly retainer for advice. Hands on management is usually a monthly fee on top of the ad budget. Big AL Consulting's management starts from AED 7,000 a month.
Q. How do I check a Google Ads expert before hiring?
Ask for results from accounts like yours with spend and cost per lead or sale, a sample report, and whether you will own the ad account. If they claim Google Partner status, check it on google.com/partners.
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
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