Performance Marketing in Riyadh, Managed to Revenue Not Clicks
Full-funnel growth across Google, Meta, TikTok, and Snapchat, run as one account and measured on blended CAC and ROAS in SAR.
A Riyadh buyer does not live on one platform. An enterprise procurement lead researches on Google, an off-plan buyer discovers on TikTok and Snapchat, a premium retail customer converts on Meta. Most agencies bolt these channels together and report each one separately, so you never see the real cost of acquiring a customer. We run every channel as one connected system with cross-channel attribution, fix the funnel that turns a click into revenue, and report a single blended number you can actually make decisions on.
One system, not four silos
Google, Meta, TikTok, and Snapchat run from one strategy with de-duplicated conversions. We stop channels from claiming the same buyer twice and reallocate budget to whatever is actually driving incremental revenue in Riyadh.
Blended CAC and ROAS, in SAR
You see one number for what a customer costs across every channel, not four disconnected dashboards. Reporting is revenue-first: ROAS, CPA, spend, purchases, and value, per channel and blended.
Built for the Riyadh economy
Media calendars mapped to Ramadan, Eid, and Saudi National Day. Arabic-first creative for consumer categories, English layered for KAFD-grade B2B and multinational RHQ demand. Regulatory checks before launch, not after a disapproval.
What full-funnel actually means for a Riyadh brand
Most spend is wasted at the top because nobody owns the bottom. We take responsibility for the whole path from first impression to closed revenue, and every stage is tuned to how Riyadh buyers move.
Discovery and demand
Snapchat and TikTok reach Saudi under-35 audiences at scale, Meta covers the broad family and premium consumer market. This is where Riyadh brands build category demand cheaply before intent even forms.
Intent capture
Google Search catches the KAFD B2B lead, the off-plan enquiry, the clinic booking, the enterprise procurement query at the exact moment of intent. High cost per click, high value, tightly tracked.
Consideration and retargeting
Cross-channel remarketing keeps your brand in front of warm Riyadh audiences on the platform they actually use, with sequenced creative that answers objections instead of repeating the first ad.
Conversion and CRO
The landing page and funnel are where money is won or lost. We fix load speed, Arabic RTL layout, form friction, SAR pricing clarity, and trust signals so more of your paid clicks become buyers.
Tracking and attribution
Server-side tracking, de-duplicated conversions, and a single source of truth. A conversion only counts with real click proof, so your reported ROAS matches your bank account.
Revenue and retention
Offline CRM import ties a closed enterprise deal or a repeat retail buyer back to the ad that started it. We optimise to revenue and lifetime value, not to whatever the platform wants to inflate.
Performance marketing pricing, published not hidden
Management is a flat SAR 2,500/month while your media stays below SAR 15,000/month, then 20% of media spend from SAR 15,000 to 50,000/month, dropping to 15% above SAR 50,000/month as the funnel scales across platforms. Media is billed by Google, Meta, TikTok, and Snapchat directly to your accounts. No markup on media, no long lock-in. See the full pricing page for detail.
Single Channel
SAR 2,500 / mo
Scope
One channel managed to a target. Combined media up to SAR 15,000/month. Conversion tracking, weekly optimisation, monthly SAR revenue report.
Good fit for
Riyadh brands validating one platform before committing to a full-funnel build
Full Funnel
20% of media spend
Scope
Two to three channels run as one system. Combined media SAR 15,000 to 50,000/month. Cross-channel attribution, blended CAC and ROAS, CRO on landing pages, bi-weekly reviews.
Good fit for
Established Riyadh brands scaling revenue across Google plus social
Growth Partner
15% of media spend
Scope
Four channels, server-side tracking, offline CRM revenue import, incrementality testing, and a named strategist. Combined media SAR 50,000+/month.
Good fit for
High-stakes Riyadh brands in real estate, enterprise B2B, healthcare, and premium retail
How we build a Riyadh performance engine in 90 days
01
Economics and channel map
We start from your unit economics and target CAC, then map which of Google, Meta, TikTok, and Snapchat your Riyadh buyer actually lives on. Budget is split by evidence, not habit.
02
Tracking and attribution spine
Server-side GTM, GA4, platform conversion linking, de-duplication, and offline CRM import. Until one blended number is trustworthy, we do not scale spend.
03
Funnel and CRO fixes
We audit and fix the landing pages and forms, Arabic RTL and SAR pricing included, so paid clicks convert before we pour budget through them.
04
Multi-channel launch
Staggered launch with controlled learning budgets per platform, Arabic-first creative for consumer, English for B2B. Daily pacing, weekly creative and search-term review.
05
Scale and seasonality
Once winners are clear we scale into them and build the Ramadan, Eid, and National Day calendar so budget lands in the highest-intent windows without CAC blowing out.
06
Quarterly business review
Blended CAC and ROAS trend, revenue by channel, incrementality reads, and the next quarter plan. Decisions on data, not opinion.
Frequently asked questions
What is performance marketing and how is it different from just running ads?
Running ads is one channel doing one job. Performance marketing is the whole revenue system managed to a number. We run Google, Meta, TikTok, and Snapchat as one connected account, wire conversion tracking and attribution across all of them, fix the landing pages and funnels that turn clicks into buyers, and report on blended CAC and ROAS instead of platform-by-platform vanity metrics. In Riyadh that matters because a KAFD B2B buyer researches on Google, a New Murabba off-plan buyer discovers on TikTok and Snapchat, and a luxury retail buyer converts on Meta. Managing them in silos wastes 20 to 35 percent of budget on channel overlap and double-counted conversions.
How much should a Riyadh brand budget for a real performance marketing test?
A serious multi-channel test in Riyadh needs SAR 25,000 to 60,000 per month in combined media across two or three channels, plus management. Below SAR 20,000 you cannot fund enough of each platform to exit the learning phase, so you get noise, not signal. Media CPCs in Riyadh run SAR 3 to 10 in commercial categories and SAR 12 to 28 in real estate, finance, legal, and healthcare. Snapchat and TikTok deliver far cheaper reach (SAR 12 to 40 CPMs) but need volume to find the buyers. We size the split to your economics on the first call, not a template.
Which channels actually work for Riyadh audiences?
It depends entirely on the category, and anyone who answers without asking is guessing. Snapchat and TikTok have extraordinary penetration among Saudi under-35 audiences and drive real revenue for retail, dining, e-commerce, and lifestyle. Meta covers the broad family and mid-to-premium consumer market. Google Search captures high-intent B2B, enterprise procurement, healthcare, real estate, and considered purchases. Most Riyadh brands need Google plus at least one social platform. We build the blend from your buyer, not from what is trendy.
How do you measure success, and how do I know the numbers are real?
We measure on revenue and blended CAC, not clicks or impressions. Every account gets server-side conversion tracking, a single source of truth for attribution, de-duplicated conversions across channels, and offline import from your CRM so a closed enterprise deal or a booked clinic appointment traces back to the ad that started it. Attribution only counts a conversion when there is real click proof (gclid, fbclid, or utm), never a guessed pipeline name. You see one dashboard in SAR with ROAS, CPA, spend, purchases, and revenue per channel and blended.
How does Ramadan, Eid, and Saudi National Day change the plan?
Seasonality is not a footnote in Riyadh, it is a major lever. Ramadan shifts activity to late night and reshapes what people buy, CPMs climb 30 to 60 percent, and the pre-Eid retail window is the highest-intent stretch of the year for many categories. Saudi National Day and back-to-school move demand hard in retail, dining, and services. We build the media calendar around these windows, pull budget forward into the high-intent stretches, protect CAC when auctions overheat, and stage creative in advance so you are not scrambling in week one of Ramadan.
Do you need a Saudi entity, and can you handle Arabic-first campaigns?
You do not need to route spend through a Saudi ad account. We invoice from our UAE DED-licensed entity under standard GCC cross-border agency terms, and the platforms bill your account directly wherever it sits. Riyadh is an Arabic-first market with a strong English-speaking business layer, so most consumer campaigns run 70 to 85 percent Arabic with native-written copy, while enterprise B2B and international-buyer categories carry more English. We build bilingual accounts with language split cleanly so performance reads per locale.
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