Big AL Consulting Performance Marketing in Riyadh: Google, Meta, Snapchat and TikTok
Full-funnel growth across Google, Meta, TikTok, and Snapchat, run as one account and measured on blended CAC and ROAS in SAR.
Short answer
Big AL Consulting is a marketing agency serving Riyadh and the rest of Saudi Arabia from Dubai, and a Google Partner since 2021. We run paid advertising: Google, Meta, Snapchat and TikTok, in Arabic and English, with tracking set up before launch and reports in SAR. Management fees start from AED 7,000 a month, and you pay ad spend to each platform from your own accounts. For SOKKAT ALTEEB, a Saudi perfume brand, our campaigns delivered 4.5x return on ad spend. $25M+ in ad spend managed, with a 98% client retention rate.
A Riyadh buyer does not live on one platform. An enterprise procurement lead researches on Google, a beauty shopper discovers on TikTok and Snapchat, a premium retail customer converts on Meta. Most agencies bolt these channels together and report each one separately, so you never see the real cost of acquiring a customer. We run every channel as one connected system with cross-channel attribution, fix the funnel that turns a click into revenue, and report a single blended number you can actually make decisions on.
Marketing agency or advertising agency: what we do and what we do not
We are a paid advertising agency. We plan, build and manage campaigns on Google, Meta, Snapchat and TikTok, set up the tracking that proves which campaign brought each sale or lead, and report the result in SAR. We do not sell SEO, branding, printing or outdoor signage. If you need a full service creative house, we will tell you on the first call.
Channel detail lives on our Google Ads in Riyadh, Meta Ads in Riyadh, Snapchat Ads in Riyadh and TikTok Ads in Riyadh pages.
What we have learned about ad costs in Saudi Arabia
One budget across Google and Meta only works if you know how each channel prices a click. In the Saudi accounts we manage, mostly retail and ecommerce reported in SAR, Google Search clicks cost the most because each one is a typed intent, Performance Max clicks cost less because they include Shopping, YouTube, Display and Maps placements, and Meta link clicks sit between the two, with lead campaigns cheaper per click than sales campaigns. Services such as legal, medical and B2B pay more per click than ecommerce, so we pull the Keyword Planner range for your exact searches before you commit a budget, and we judge every channel on sales and qualified leads in SAR, not on click price.
A cheap click is not a cheap customer. We move budget between channels on revenue and qualified leads in SAR each week, not on click price.
Management fees start from AED 7,000 a month. Ad spend goes to each platform from your own accounts.
How to choose a marketing agency in Riyadh
- 1.You own the ad accounts, pixels and customer data.
- 2.Tracking is live before the first riyal is spent.
- 3.Reports show sales or qualified leads and their cost in SAR, not only clicks and impressions.
- 4.Ads are written in Arabic first, with English where your buyers search in English.
- 5.Fees are written down and kept apart from your ad spend.
More detail in our guide on how to choose a PPC agency in Riyadh.
Who we work with
Established Saudi brands and online stores with a monthly ad budget from SAR 10,000. You do not need a Saudi entity to work with us.
One system, not four silos
Google, Meta, TikTok, and Snapchat run from one strategy with de-duplicated conversions. We stop channels from claiming the same buyer twice and reallocate budget to whatever is actually driving incremental revenue in Riyadh.
Blended CAC and ROAS, in SAR
You see one number for what a customer costs across every channel, not four disconnected dashboards. Reporting is revenue-first: ROAS, CPA, spend, purchases, and value, per channel and blended.
Built for the Riyadh economy
Media calendars mapped to Ramadan, Eid, and Saudi National Day. Arabic-first creative for consumer categories, English layered for KAFD-grade B2B and multinational RHQ demand. Regulatory checks before launch, not after a disapproval.
What full-funnel actually means for a Riyadh brand
Most spend is wasted at the top because nobody owns the bottom. Big AL takes responsibility for the whole path from first impression to closed revenue, and every stage is tuned to how Riyadh buyers move.
Discovery and demand
Snapchat and TikTok reach Saudi under-35 audiences at scale, Meta covers the broad family and premium consumer market. This is where Riyadh brands build category demand cheaply before intent even forms.
Intent capture
Google Search catches the KAFD B2B lead, the legal enquiry, the clinic booking, the enterprise procurement query at the exact moment of intent. High cost per click, high value, tightly tracked.
Consideration and retargeting
Cross-channel remarketing keeps your brand in front of warm Riyadh audiences on the platform they actually use, with sequenced creative that answers objections instead of repeating the first ad.
Conversion and CRO
The landing page and funnel are where money is won or lost. We fix load speed, Arabic RTL layout, form friction, SAR pricing clarity, and trust signals so more of your paid clicks become buyers.
Tracking and attribution
Server-side tracking, de-duplicated conversions, and a single source of truth. A conversion only counts with real click proof, so your reported ROAS matches your bank account.
Revenue and retention
Offline CRM import ties a closed enterprise deal or a repeat retail buyer back to the ad that started it. We optimise to revenue and lifetime value, not to whatever the platform wants to inflate.
Performance marketing pricing, published not hidden
Management starts from AED 7,000 per month, and larger or multi-platform accounts are quoted on scope. Media is billed by Google, Meta, TikTok, and Snapchat directly to your accounts. No markup on media, no long lock-in. See the full pricing page for detail.
Single Channel
From AED 7,000 / mo
Scope
One channel managed to a target. Combined media up to SAR 15,000/month. Conversion tracking, weekly optimisation, monthly SAR revenue report.
Good fit for
Riyadh brands validating one platform before committing to a full-funnel build
Full Funnel
Quoted on scope
Scope
Two to three channels run as one system. Combined media SAR 15,000 to 50,000/month. Cross-channel attribution, blended CAC and ROAS, CRO on landing pages, bi-weekly reviews.
Good fit for
Established Riyadh brands scaling revenue across Google plus social
Growth Partner
Quoted on scope
Scope
Four channels, server-side tracking, offline CRM revenue import, incrementality testing, and a named strategist. Combined media SAR 50,000+/month.
Good fit for
High-stakes Riyadh brands in enterprise B2B, healthcare, and premium retail
How we build a Riyadh performance engine in 90 days
01
Economics and channel map
We start from your unit economics and target CAC, then map which of Google, Meta, TikTok, and Snapchat your Riyadh buyer actually lives on. Budget is split by evidence, not habit.
02
Tracking and attribution spine
Server-side GTM, GA4, platform conversion linking, de-duplication, and offline CRM import. Until one blended number is trustworthy, we do not scale spend.
03
Funnel and CRO fixes
We audit and fix the landing pages and forms, Arabic RTL and SAR pricing included, so paid clicks convert before we pour budget through them.
04
Multi-channel launch
Staggered launch with controlled learning budgets per platform, Arabic-first creative for consumer, English for B2B. Daily pacing, weekly creative and search-term review.
05
Scale and seasonality
Once winners are clear we scale into them and build the Ramadan, Eid, and National Day calendar so budget lands in the highest-intent windows without CAC blowing out.
06
Quarterly business review
Blended CAC and ROAS trend, revenue by channel, incrementality reads, and the next quarter plan. Decisions on data, not opinion.
Frequently asked questions
Are you a marketing agency or an advertising agency?
Both words fit, but our work is paid advertising: Google, Meta, Snapchat and TikTok, with tracking and SAR reporting. We do not sell SEO, branding or outdoor advertising.
How much does a marketing agency in Riyadh charge?
Our management fees start from AED 7,000 a month. Your ad spend is separate and goes to each platform from your own accounts. We quote the exact scope after reviewing your accounts and goals.
How much do ads cost per click in Saudi Arabia?
It depends on the channel and the category. In the Saudi accounts we manage, Google Search clicks cost the most because each one is a typed intent, Performance Max and Meta link clicks cost less, and services such as legal, medical and B2B pay more per click than ecommerce. We pull the Keyword Planner range for your exact searches before you commit a budget, and judge every channel on sales and qualified leads in SAR, not on click price.
Do I need a Saudi entity or an office in Riyadh?
No. We work from Dubai, serve Riyadh, Jeddah and the Eastern Province, and keep every ad account in your name.
Do you have results in Saudi Arabia?
Yes. For SOKKAT ALTEEB, a Saudi perfume brand, our campaigns delivered 4.5x return on ad spend. Other client work is shared on the strategy call.
Is there an Arabic version?
Yes, our Arabic page for Riyadh: شركة تسويق إلكتروني في الرياض (/ar/sa/performance-marketing-riyadh).
Prefer to read this in Arabic? شركة تسويق إلكتروني في الرياض
Sources the Big AL Consulting team checked
Official platform documentation, regulators and primary data behind the points on this page, checked by the Big AL team.
- 1About Ad RankGoogle Ads HelpWhy ad position and price are decided in a live auction, not a fixed rate card.
- 2Meta Business Help CenterMetaOfficial documentation for Facebook, Instagram and Ads Manager.
- 3Snapchat for BusinessSnap Inc.Official overview of Snapchat ad formats and audiences.
- 4Digital 2026: Saudi ArabiaDataReportal (Kepios)Internet, social media and ad reach figures for Saudi Arabia.
- 5About Quality Score for Search campaignsGoogle Ads HelpHow Google rates expected click through rate, ad relevance and landing page experience.
- 6Advertising StandardsMeta Transparency CenterThe rules every Facebook and Instagram ad is reviewed against.
- 7Snapchat Business Help CenterSnap Inc.Official documentation for Snapchat Ads Manager.
- 8Ministry of CommerceKingdom of Saudi ArabiaCommercial registration, e-commerce and consumer rules in Saudi Arabia.
Links checked: 2026-09-28
More questions
What is blended CAC and why should a Riyadh marketing agency report it in SAR?
Blended CAC is the single cost of acquiring a customer across every channel combined, rather than four separate figures from Google, Meta, TikTok and Snapchat dashboards. Reporting it in SAR lets a Riyadh business compare the number directly with its own margins and bank account instead of converting platform currencies. Big AL reports revenue-first in SAR: ROAS, CPA, spend, purchases and value, shown per channel and blended, with conversions de-duplicated so two platforms cannot both claim the same sale. That one trustworthy number is what budget decisions are made on each week.
How does a performance marketing agency in Riyadh stop Google, Meta, TikTok and Snapchat claiming the same buyer?
By running all four channels from one strategy with de-duplicated conversions and a single source of truth for attribution. Server-side tracking records each conversion once, with real click proof, so the reported ROAS matches actual revenue rather than the inflated totals each platform shows on its own. Offline CRM import then ties a closed enterprise deal or a repeat retail buyer back to the ad that started the journey. With duplicates removed, budget can be reallocated to whichever channel is driving incremental revenue in Riyadh instead of whichever one takes the most credit.
What landing page fixes does a Riyadh performance marketing agency make before scaling ad spend?
The funnel is audited and repaired before budget is poured through it, because the landing page is where paid clicks are won or lost. Typical fixes for a Riyadh brand include load speed, correct Arabic right-to-left layout, form friction, clear SAR pricing and trust signals that reassure Saudi buyers. This conversion rate work sits as the third step of the first 90 days, after the economics and channel map and the tracking spine, and before the multi-channel launch. Fixing the page first means the same media budget produces more buyers once campaigns go live.
Which paid channels handle discovery versus intent capture for a Riyadh brand?
Snapchat and TikTok reach Saudi audiences under 35 at scale and Meta covers the broad family and premium consumer market, so these three build category demand before intent forms. Google Search then captures intent at the moment it appears, whether that is a KAFD B2B lead, a legal enquiry, a clinic booking or an enterprise procurement query, with a higher cost per click but high value and tight tracking. Cross-channel remarketing keeps the brand in front of warm Riyadh audiences on the platform they actually use, with sequenced creative that answers objections rather than repeating the first ad.