Big AL Consulting Pricing: How We Scope Paid Media Engagements

The starting fee of AED 7,000 a month covers full paid-media management for a focused account, including weekly optimisation and reporting. In practice that means channel strategy aligned to your business goal, tracking, attribution and reporting checks, creative feedback and testing direction, weekly optimisation and decision support, and clear monthly reporting tied to outcomes. Larger or multi-channel accounts are quoted on scope rather than at the starting rate, and the ad spend itself is paid separately to the platforms from accounts in your name.

Pricing rests on five factors: channel count, ad spend, tracking complexity, creative volume and reporting depth. A single-channel account with straightforward tracking usually sits at the AED 7,000 a month starting point, while an account running several platforms, several markets, deeper funnels or heavier creative velocity is quoted on scope. The final proposal also reflects the number of markets, funnel depth and reporting needs the business has. The published range is meant as a realistic planning figure so a UAE business can budget before a tailored proposal is prepared.

No, ad spend is always separate from the management fee. Media is paid directly to Google, Meta, TikTok, Snapchat or LinkedIn from ad accounts held in the client's own name, so the business keeps ownership of its data and account history. The management fee only pays for the strategy, optimisation, tracking checks and reporting that Big AL provides. When planning a budget, a UAE business should therefore add its intended monthly media spend on top of the management fee, and the pricing calculator on bigalc.ae illustrates this with a sample monthly ad spend of AED 30,000.

Audit & Roadmap suits a business that wants a senior diagnosis before committing to full channel management. It includes a tracking and attribution review, a creative and funnel gap analysis, and a prioritised 30-60-90 day action plan the team can execute. This option fits companies that already run Google Ads or Meta Ads but are unsure where performance is leaking, or that want a clear plan before choosing an agency. It can stand alone or lead into ongoing Channel Management once the roadmap is agreed.

Channel Management is the tier for brands that need Google Ads or Meta Ads run with weekly optimisation and reporting. It covers an account build or takeover, a testing roadmap with an agreed reporting cadence, and landing-page and funnel recommendations so the traffic bought actually converts. The fee for a focused single-channel account starts from AED 7,000 a month. Businesses that want the same discipline across several channels, with CRO and analytics coordinated together, are usually a better match for the Growth Partner tier instead.

Growth Partner is built for multi-channel brands that want media buying, conversion rate optimisation, analytics and strategic oversight managed as one system. It includes cross-channel planning, coordination of creative and CRO work, and executive-level growth reporting for leadership. This tier makes sense for a UAE business running several platforms at once, where budget needs to move between channels based on results and where the funnel, measurement stack and creative all need to be steered together. Pricing is quoted on scope rather than at the starting fee.

Large creative production, landing-page redesigns and server-side tracking projects are scoped separately when a client needs them. The monthly management fee includes creative feedback and testing direction, tracking and attribution checks, and funnel recommendations, but not full production of a large creative library or a rebuild of landing pages. Treating these as separate projects keeps the retainer predictable and lets a business decide whether it wants them from Big AL or from an existing design or development partner.

The calculator gives a directional estimate based on common UAE paid-media management models. You enter a monthly ad spend, and it returns a starting management fee from AED 7,000 a month, plus a suggested engagement type such as an audit or a single-channel retainer. The final scope still depends on the number of markets, funnel depth, creative velocity and reporting needs, so the output is a planning range rather than a quote. To see the full result you enter your name, work email and website once, which then unlocks every tool on the site.

Yes, one pricing model applies across Big AL's PPC management, Google Ads management and Meta Ads agency services in Dubai. Every service starts from AED 7,000 a month for a focused account, with larger or multi-channel engagements quoted on scope. The same rules on ad spend apply too: media is paid directly to the platform from an account in the client's name, never bundled into the fee. This keeps the comparison between services simple, since the difference in price comes from scope and complexity rather than from which platform is being managed.

Yes, we prepare a custom proposal that matches the real work when a planning range is not enough. The team scopes the channels to run, the funnel, the measurement stack and the reporting expectations, then prices the engagement accordingly. This is the right route for businesses with several markets, complex tracking or multi-channel needs, where a starting fee would not reflect the workload. Requesting a custom quote is the natural next step after reviewing the published tiers of Audit & Roadmap, Channel Management and Growth Partner.