According to Google Keyword Planner data we pulled in September 2026, clinics and aesthetics are the most expensive industry to advertise in the UAE. Across 7 UAE clinic terms, the median top of page bid runs AED 8.31 to 45.54. The priciest term, "dentist dubai", reaches AED 142.11 per click. That is the highest bid in any of the 8 industries in our 2026 cost index.
Our data shows a clear gap between the two markets. We compared 34 English search terms in both countries in September 2026. The UAE bid higher on 29 of them, with a median high bid of AED 18.53 against AED 9.05 in Saudi Arabia. However, 5 searches run the other way, and Saudi bids are higher: hotels, resorts, hotel booking, credit card and nursery near me.
In particular, we found that Saudi buyers often search in Arabic. For example, "عيادة اسنان" (dental clinic) gets 110,000 searches a month in Saudi Arabia. "Dentist near me" gets 8,100. As a result, an English-only campaign in Riyadh misses most of the demand.
That said, it depends on your offer. A cheap click is not a cheap customer. The trade-off is volume against lead quality. So we judge every channel on cost per qualified lead, not cost per click.
Figures are Keyword Planner top of page bid estimates in AED, pulled 26 to 27 September 2026. They are bid estimates, not actual cost per click. What you pay depends on Quality Score, ad rank and competition on the day. The full data covers 50 industry keyword sets in Dubai and Riyadh. Look up any industry in our CPC lookup, or read the UAE and Saudi ad cost index.