Guides and tools

Big AL Consulting Paid Ads Guides and Tools

Answers to the questions business owners ask before they spend on ads.

How much should I spend? What ROAS do I need? What does a customer really cost me? Is my account wasting money? Pick the guide or tool that answers your question. Each one is built on real UAE and Saudi data.

PDF guides

PDF guide · Budget planning

UAE and Saudi Google Ads Budget Guide 2026

Owners and marketing managers deciding what to spend on Google Ads in the UAE or Saudi Arabia.

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PDF template · Google, Meta, TikTok, Snapchat

90-Day Paid Ads Media Plan Template

Business owners who want a written plan before they (or an agency) spend a dirham or riyal on ads.

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PDF checklist · Clinics and aesthetics

Clinic Ads Compliance and Growth Checklist

Clinic owners, medical directors and practice managers in the UAE and Saudi Arabia.

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PDF checklist · Online stores

Ecommerce Ads Launch Checklist for Salla, Zid and Shopify

Owners of Salla, Zid and Shopify stores in Saudi Arabia and the UAE who are about to start (or restart) paid ads.

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Tools and calculators

EcommerceROAS and Break-even ROAS CalculatorFind the ROAS your store needs to make money after product cost, delivery, fees and returns.Open the tool Lead generationCost per Lead to Cost per Customer CalculatorTurn your cost per lead into what a paying customer really costs, and the most you can afford per lead.Open the tool Self-auditGoogle Ads Waste CheckAnswer 18 questions about your account and get a score with the fixes that stop wasted spend first.Open the tool BudgetGoogle Ads Budget Calculator UAEPick industry, emirate and lead goal for a monthly AED budget range.Open the tool ResearchGoogle Ads CPC LookupLook up real Keyword Planner click prices for UAE and Saudi search terms.Open the tool
FAQ

Common questions

Who are these guides for?

Owners and managers of established businesses in the UAE and Saudi Arabia who pay for Google, Meta, TikTok or Snapchat ads, or are about to. They are written to help you make decisions, not to teach ad agencies.

Why do you ask for my details?

We ask for your name, work email and website once. It lets us follow up if you want help applying the guide. Every tool on the site then opens for you.

Where do the numbers in the guides come from?

Click prices come from Google Keyword Planner pulls for UAE and Saudi Arabia, dated in each guide. Policy points are quoted from the official Google, Meta and health authority pages. Anything that is a planning assumption is labelled as one.

References

Sources the Big AL Consulting team checked

Official platform documentation, regulators and primary data behind the points on this page, checked by the Big AL team.

  1. 1Actual cost-per-click (CPC): DefinitionGoogle Ads HelpThe final amount charged for a click is often less than the maximum bid.
  2. 2Meta Business Help CenterMetaOfficial documentation for Facebook, Instagram and Ads Manager.
  3. 3Federal Decree by Law Concerning the Protection of Personal DataUAE LegislationThe UAE PDPL text that governs lead and customer data.
  4. 4About Ad RankGoogle Ads HelpWhy ad position and price are decided in a live auction, not a fixed rate card.
  5. 5Advertising StandardsMeta Transparency CenterThe rules every Facebook and Instagram ad is reviewed against.
  6. 6Data protection lawsThe Official Platform of the UAE Government (u.ae)Overview of the UAE personal data protection framework.
  7. 7Understanding bidding basicsGoogle Ads HelpHow bids, budgets and bid strategies relate to what you pay.
  8. 8About ad auctionsMeta Business Help CenterHow bid, estimated action rate and ad quality decide delivery and cost.

Links checked: 2026-09-28

Prefer to talk it through?

Tell us your goal and budget. The Big AL team will tell you honestly what it would do and whether ads are the right move now.

More questions

What does the cost per lead to cost per customer calculator on the guides page work out?

The cost per lead to cost per customer calculator turns the cost per lead you see in an ad account into what a paying customer really costs once lead quality and close rate are taken into account. It also shows the most you can afford to pay for a lead while still making money. It is built for lead generation businesses in the UAE and Saudi Arabia, such as clinics, services and B2B firms, where the ad platform reports leads but the business only earns on closed customers. The result gives you a ceiling to hand to whoever manages your campaigns.

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