Paid Ads Guides and Tools
Answers to the questions business owners ask before they spend on ads.
How much should I spend? What ROAS do I need? What does a customer really cost me? Is my account wasting money? Pick the guide or tool that answers your question. Each one is built on real UAE and Saudi data.
PDF guides
PDF guide · Budget planning
UAE and Saudi Google Ads Budget Guide 2026
Owners and marketing managers deciding what to spend on Google Ads in the UAE or Saudi Arabia.
Get the guide
PDF template · Google, Meta, TikTok, Snapchat
90-Day Paid Ads Media Plan Template
Business owners who want a written plan before they (or an agency) spend a dirham or riyal on ads.
Get the guide
PDF checklist · Clinics and aesthetics
Clinic Ads Compliance and Growth Checklist
Clinic owners, medical directors and practice managers in the UAE and Saudi Arabia.
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PDF checklist · Online stores
Ecommerce Ads Launch Checklist for Salla, Zid and Shopify
Owners of Salla, Zid and Shopify stores in Saudi Arabia and the UAE who are about to start (or restart) paid ads.
Get the guideTools and calculators
Common questions
Who are these guides for?
Owners and managers of established businesses in the UAE and Saudi Arabia who pay for Google, Meta, TikTok or Snapchat ads, or are about to. They are written to help you make decisions, not to teach ad agencies.
Why do you ask for my details?
We ask for your name, work email and website once. It lets us follow up if you want help applying the guide. Every tool on the site then opens for you.
Where do the numbers in the guides come from?
Click prices come from Google Keyword Planner pulls for UAE and Saudi Arabia, dated in each guide. Policy points are quoted from the official Google, Meta and health authority pages. Anything that is a planning assumption is labelled as one.