UAE and Saudi Google Ads Budget Guide 2026
How much should you spend on Google Ads in the UAE or Saudi Arabia? This guide gives you the method, the real click prices by industry and a worksheet to set a monthly budget you can defend to your finance team.
9 pages · PDF · English
Get the guideWhat is inside
- The three-number budget method: leads, conversion rate and cost per click
- Top-of-page bid ranges for 8 industries in the UAE and Saudi Arabia, from a Keyword Planner pull of 28 September 2026
- UAE versus Saudi: the same search terms priced side by side
- How to split one budget across brand, core and competitor campaigns
- What to expect in month one versus month three
- A fill-in budget worksheet for your own numbers
Who it is for
Owners and marketing managers deciding what to spend on Google Ads in the UAE or Saudi Arabia.
Common questions
Where do the click prices in the guide come from?
From Google Keyword Planner historical metrics pulled on 28 September 2026 for UAE and Saudi Arabia locations, Google Search network, in AED. They are top-of-page bid ranges, which is what Google estimates an advertiser pays to appear at the top of the page, not a guaranteed average cost per click.
Is the guide only for Google Ads?
Yes. It covers Google Search budgets in the UAE and Saudi Arabia. For Meta, TikTok and Snapchat planning use the 90-Day Paid Ads Media Plan Template.
Do I need an existing Google Ads account to use it?
No. The method works for a new account. If you already run ads, replace the planning assumptions with your own conversion rate and cost per click from the last 90 days.