Big AL Consulting Meta Ads Agency in Riyadh

It depends on the campaign goal and the category. In the accounts we manage in Saudi Arabia, sales campaigns pay more per thousand impressions and per link click than lead campaigns, because Meta charges more to reach the people most likely to buy. Your category and offer move these numbers more than anything else, so we size a test budget for your brand on the call and judge it on cost per sale or qualified lead in SAR. Management fees start from AED 7,000 a month.

Instagram carries the majority of attention in Riyadh, especially among 18 to 40 year olds, and Reels is where discovery happens now. Facebook still matters for older buyers, marketplace-style intent, and lead forms in categories like clinics and services. We never pick one platform blind. We let Advantage+ placements test both, then concentrate budget where the cost per result actually proves out for your offer, which for most Riyadh consumer brands leans Instagram-first with Facebook as a supporting layer.

Yes, when the funnel is built for consideration rather than impulse. For private clinics, aesthetics, and premium services we run a demand-generation structure: broad reach creative that earns saves and shares, a retargeting layer that speaks to people who watched or engaged, and lead forms or WhatsApp that capture intent without forcing a website visit. Riyadh buyers in these categories research quietly on Instagram before they ever call, so the creative has to build trust first and ask for the lead second.

Arabic should carry most of your Riyadh spend for consumer and local-service brands, because that is the language people scroll in and respond to. English earns its place in enterprise B2B, international-buyer categories, and some luxury retail. We write Arabic creative natively in Gulf business tone, not translated from English, and we keep the visual language modest and family-safe so it clears both Saudi cultural expectations and Meta review.

No. We manage your campaigns from our UAE licensed entity under standard GCC cross-border agency terms. Meta bills your ad account directly in SAR, so nothing has to route through a Saudi company. What we need from you is admin access to your Business Manager, your Meta Pixel and Conversions API, your Instagram account, and a catalog if you sell products. For regulated categories we confirm Meta and Saudi advertising requirements before a single riyal is spent.

Expect early signal in the first 7 to 14 days once the pixel gathers events and Advantage+ exits its learning phase. Week 1 is tracking, catalog, and creative build. Week 2 is launch with a controlled learning budget. Stable cost per result usually settles by week 4 to 5, and the scaling window opens around month 2 once you have two or three winning creative angles. We work with media budgets from SAR 10,000 a month, below that Meta cannot optimize with enough data.

Meta in Riyadh is won on creative volume and native feel, not polish for its own sake. We brief Reels-first video, UGC-style hooks, carousels for catalog and product ranges, and Stories built for the vertical frame, produced through our production partners. Arabic on-screen text is shaped correctly for RTL, and every concept ships in several angles so the algorithm has options to favor. We refresh the top performers on a monthly cadence because Riyadh feeds fatigue fast when a brand runs the same three ads too long.