Digital Marketing and PPC Case Studies From Dubai

What we did

• ›Traced a sudden drop in Google revenue to a broken Merchant Center feed, not stale creative, within the first week
• ›Rebuilt the product feed from the source catalogue, restoring GTINs, product types and attributes until the full range was approved and serving
• ›Rebuilt Performance Max clean in English and Arabic rather than patching the damaged campaign, fed with real audience signals
• ›Carved brand traffic out of prospecting so budget went to new buyers, not re-purchasing existing demand
• ›Moved Meta off click optimisation onto real purchases and rebuilt seasonal creative around bundles

Result

A silent product-feed failure had cut the client's Google revenue sharply in a single week, and the account looked like it had a creative problem when it actually had a plumbing problem. The work was to get the full catalogue serving again and point both platforms at real sales value, on a foundation built to scale rather than one held together by hand.

What we did

• ›Audited the funnel end to end and found the account optimising to a low cost per lead while the calendar stayed empty
• ›Added a qualifying question and a price signal directly in the ad to filter out giveaway-seekers before they became a lead
• ›Rebuilt tracking so the platforms learned from booked consultations rather than raw form fills
• ›Shifted bidding to lifetime value and consultation quality instead of the cheapest possible lead

Result

The clinic had been celebrating a falling cost per lead while almost none of those leads booked. We stopped optimising for cheap and started optimising for booked, high-value consultations, adding deliberate friction to filter out giveaway-seekers before they became a lead. A cheap lead that never shows is the most expensive lead a clinic can buy, and in high-value lead generation friction is a feature, not a leak.

What we did

• ›Matched the platform to the customer instead of defaulting to the loudest option, choosing Salla or Zid for a Saudi-first store
• ›Ensured the checkout took Mada and BNPL and met ZATCA requirements out of the box, the step that actually decides the sale
• ›Replaced reach-for-reach's-sake boosting with booking and purchase-intent campaigns
• ›Rebuilt tracking so every riyal was measured against real orders from day one

Result

A GCC founder was about to build on the platform everyone defaults to, which would have fought them on the two things that matter most in their market, Mada payments and an Arabic-first checkout. We matched the platform to the customer, built a checkout that actually takes local payment, and launched on purchase intent rather than boosted posts. The right platform depends on your customer, not the loudest advice, and the last step of the funnel decides whether all the spend before it converts.

What we did

• ›Left the ads untouched at first and opened the product feed, where most of the problem was hiding
• ›Fixed missing GTINs, absent sizes, and titles that were just the brand name repeated, so Google could match products to searchers
• ›Restructured Shopping and Performance Max around margin and intent rather than a flat catalogue
• ›Only then refined bids, once the platform could actually see and match the full range

Result

A UAE store owner was convinced his ads were failing. The ads were not the problem. His product feed was missing the attributes Google needs to match inventory to demand, so much of the catalogue was effectively invisible. We fixed the feed before changing a single bid. In e-commerce, the feed is the campaign.