4.5x ROASHigh-LTV Focus
E-commerce
SOKKAT ALTEEB
Complete overhaul for a Saudi perfume brand. We restructured their Google and Meta campaigns to focus on high-LTV customers and reached 4.5x ROAS.
Services Provided:
Case Studies
Big AL Consulting Digital Marketing and PPC Case Studies From Dubai
The short answer: our paid media work grew appointments 220 percent and cut cost per acquisition 40 percent for Levels in Kuwait, returned 4.5x ROAS for SOKKAT ALTEEB in Saudi Arabia, and grew online sales 150 percent for Koala Picks in the UAE. Each result comes from Google Ads management in Dubai, Meta Ads and our wider PPC management, judged on revenue rather than clicks.
E-commerceLead GenerationConsumer Brands
Results in numbers
Big AL PPC case studies: the three headline results
These are named client results from accounts we manage or have managed. Across all clients we have managed USD 25M+ in ad spend with 98 percent client retention, and we have been a Google Partner since 2021.
Levels, Kuwait
+220% appointments, 40% lower CPA
High-intent Google Search and geo-targeted campaigns for laser and aesthetic services, optimised to booked appointments instead of form fills.
SOKKAT ALTEEB, Saudi Arabia
4.5x ROAS
Google and Meta Ads rebuilt around high-value perfume customers, with bidding pointed at purchase value rather than cheap traffic.
Koala Picks, UAE
+150% online sales
Launch and scaling strategy across Meta and Google for a healthy snack brand, measured on online sales.
Want the same approach on your account? See how we run PPC management in Dubai, what's included in our Google Ads agency in Dubai service, or how our Meta Ads agency in Dubai builds creative for paid social.
-40% CPA+220% Appointments
Dermatology / Aesthetic Clinic
Levels Clinic
High-intent lead generation for a laser and aesthetic clinic in Kuwait using geo-targeted campaigns: 40 percent lower cost per acquisition and 220 percent more booked appointments.
Services Provided:
Bid To Consult ValueQualifying Friction
+150% Online SalesScale Strategy
FMCG
Koala Picks
Omnichannel launch campaign and scaling strategy for a UAE healthy snack brand that grew online sales by 150 percent.
Services Provided:
In-depth work
The full breakdown, with the numbers
Anonymized by client, these are real accounts we have managed: the starting point, the diagnosis, and what we changed.
Children's products, e-commerce|Google Ads (Performance Max), Meta Ads|Diagnosed in 1 week, rebuilt over 1 month
Rescuing a UAE kids' e-commerce brand after its Google engine collapsed overnight
Broken product feed
Root cause
PMax in EN + AR
Rebuild
Purchases, not clicks
Meta objective
1 week
Time to real diagnosis
What we did
- ›Traced a sudden drop in Google revenue to a broken Merchant Center feed, not stale creative, within the first week
- ›Rebuilt the product feed from the source catalogue, restoring GTINs, product types and attributes until the full range was approved and serving
- ›Rebuilt Performance Max clean in English and Arabic rather than patching the damaged campaign, fed with real audience signals
- ›Carved brand traffic out of prospecting so budget went to new buyers, not re-purchasing existing demand
- ›Moved Meta off click optimisation onto real purchases and rebuilt seasonal creative around bundles
Result
A silent product-feed failure had cut the client's Google revenue sharply in a single week, and the account looked like it had a creative problem when it actually had a plumbing problem. The work was to get the full catalogue serving again and point both platforms at real sales value, on a foundation built to scale rather than one held together by hand.
Aesthetics and body contouring, lead generation|Google Search, Meta Ads, retargeting|Full account and funnel rebuild
Turning a flood of cheap leads into booked, high-value consultations for an aesthetics clinic
Cheap leads, empty calendar
Starting problem
Qualifying question in the ad
Lead filter
Consult value, not CPL
Optimisation target
Rebuilt to real bookings
Measurement
What we did
- ›Audited the funnel end to end and found the account optimising to a low cost per lead while the calendar stayed empty
- ›Added a qualifying question and a price signal directly in the ad to filter out giveaway-seekers before they became a lead
- ›Rebuilt tracking so the platforms learned from booked consultations rather than raw form fills
- ›Shifted bidding to lifetime value and consultation quality instead of the cheapest possible lead
Result
The clinic had been celebrating a falling cost per lead while almost none of those leads booked. We stopped optimising for cheap and started optimising for booked, high-value consultations, adding deliberate friction to filter out giveaway-seekers before they became a lead. A cheap lead that never shows is the most expensive lead a clinic can buy, and in high-value lead generation friction is a feature, not a leak.
E-commerce, Saudi Arabia and GCC|Store build, Meta Ads, Google Ads|Platform decision, build and paid launch
Getting a Saudi-first store onto the right rails before spending a riyal on ads
Mada, Tabby, Tamara
Payment coverage
ZATCA-ready
Compliance
Purchase-intent, not boosting
Launch approach
Built from scratch
Tracking
What we did
- ›Matched the platform to the customer instead of defaulting to the loudest option, choosing Salla or Zid for a Saudi-first store
- ›Ensured the checkout took Mada and BNPL and met ZATCA requirements out of the box, the step that actually decides the sale
- ›Replaced reach-for-reach's-sake boosting with booking and purchase-intent campaigns
- ›Rebuilt tracking so every riyal was measured against real orders from day one
Result
A GCC founder was about to build on the platform everyone defaults to, which would have fought them on the two things that matter most in their market, Mada payments and an Arabic-first checkout. We matched the platform to the customer, built a checkout that actually takes local payment, and launched on purchase intent rather than boosted posts. The right platform depends on your customer, not the loudest advice, and the last step of the funnel decides whether all the spend before it converts.
E-commerce, retail|Google Shopping, Performance Max|Feed rebuild and restructure
Fixing an e-commerce product feed before touching a single bid
GTINs, sizes, titles
Feed fixes
Margin and intent
Structure
None
Budget change
The product feed
First lever
What we did
- ›Left the ads untouched at first and opened the product feed, where most of the problem was hiding
- ›Fixed missing GTINs, absent sizes, and titles that were just the brand name repeated, so Google could match products to searchers
- ›Restructured Shopping and Performance Max around margin and intent rather than a flat catalogue
- ›Only then refined bids, once the platform could actually see and match the full range
Result
A UAE store owner was convinced his ads were failing. The ads were not the problem. His product feed was missing the attributes Google needs to match inventory to demand, so much of the catalogue was effectively invisible. We fixed the feed before changing a single bid. In e-commerce, the feed is the campaign.
What clients say about Big AL
In their own words, from founders and business owners whose Google Ads accounts the Big AL team has run.
“We tried working with multiple experts before, but they never delivered the results we were looking for. That all changed when we started working with Ahmad and the team at Big AL. They helped us to increase our online visibility and reach more customers effectively. They helped us to create targeted Google Ads campaigns that helped us to increase our sales. Their team was always available to answer any questions we had, and we couldn't be happier with the results. Big AL truly exceeded our expectations and we are grateful for the results they've delivered.”
“Ahmad & the team are veteran professionals in the online marketing world. I hired them to help me get my business over the hump, and he delivered. He took time to train me and my people on aspects we didn't understand. I highly recommend him if you are looking for an agency to help your business. And I would certainly work with him again.”
“They did a great job with our Google Ads project. Extremely proficient with Google and paid search strategy. I would highly recommend them to anyone looking for help with their Google Ads campaigns.”
“They are very responsive and responsible. Always available, and answers all our questions. They are extremely helpful for our advertising strategy. I would recommend others to work with Big AL.”
“Perfect! Great communication, and amazing skills! First test week results: ~10 ROAS”
“Big AL helped us to maximize our Google Ads budget and achieve a higher ROI. Their team is extremely knowledgeable and always available to answer any questions we had. We couldn't be happier with the results and highly recommend them to other businesses.”
“Our business has grown exponentially since we began working with Big AL. They have a deep understanding of how to create effective Google Ads campaigns and their strategies have helped us reach our target audience more efficiently. We couldn't be happier with the results.”
“Big AL helped us to create a strong online presence for our derma clinic. Their expertise in Google Ads helped us reach our target audience effectively and increase our bookings. We couldn't be happier with the results and we highly recommend their services.”
“Big AL exceeded our expectations in every way. They were able to quickly identify areas for improvement in our Google Ads campaigns and implement changes that resulted in a significant increase in conversions. Their team was always available to answer any questions we had, and we highly recommend their services.”
“We have seen a significant growth in our business since we began working with Big AL. Their deep understanding of how to create effective Google Ads campaigns helped us reach our target audience more efficiently. Their strategies have been a game changer for us and we couldn't be happier with the results.”
Case studies: frequently asked questions
What results have Big AL Consulting's PPC campaigns delivered?
For Levels in Kuwait, appointments grew 220 percent and cost per acquisition fell 40 percent. For SOKKAT ALTEEB in Saudi Arabia, Google and Meta Ads returned 4.5x ROAS. For Koala Picks in the UAE, online sales grew 150 percent. Across clients we have managed USD 25M+ in ad spend with 98 percent client retention.
Which channels do these digital marketing case studies cover?
Paid media only: Google Search, Performance Max, Shopping and YouTube, plus Meta, TikTok, Snapchat and LinkedIn ads, together with the conversion tracking, landing pages and product feeds that decide whether the spend converts.
Are these case studies from Dubai businesses?
They come from accounts we run from Dubai for brands in the UAE, Saudi Arabia and Kuwait. Koala Picks is a UAE brand, SOKKAT ALTEEB sells in Saudi Arabia and Levels is a clinic in Kuwait. The in-depth cases below are anonymised at the client's request.
How do you measure results in a PPC case study?
On business outcomes, not clicks. We report cost per acquisition, return on ad spend, booked appointments or online sales, and we compare them with the period before we took over the account.
Can you get similar results for my business?
No honest agency can promise a number before seeing the account. Book a 30-minute call and we go over your current campaigns, tracking and landing pages with you, and where the biggest gains are likely to come from.
More questions
What went wrong in the UAE kids' e-commerce Google Ads case study?
A silent product feed failure in Google Merchant Center cut the brand's Google revenue sharply within a single week, while the account looked as if it had a creative problem. The diagnosis took 1 week. The fix was to rebuild the feed from the source catalogue, restoring GTINs, product types and attributes until the full range was approved, then rebuild Performance Max cleanly in English and Arabic rather than patch the damaged campaign. Brand traffic was carved out of prospecting so budget reached new buyers, and Meta was moved from click optimisation to real purchases.
How did Big AL turn cheap leads into booked consultations for an aesthetics clinic?
By adding friction on purpose. The account had been optimising to a low cost per lead while the clinic's calendar stayed empty, because most enquiries came from giveaway-seekers. A qualifying question and a price signal were placed directly in the ad to filter them out before they became a lead. Tracking was rebuilt so the platforms learned from booked consultations instead of raw form fills, and bidding shifted to lifetime value and consultation quality. The lesson is that a cheap lead who never shows is the most expensive lead a clinic can buy.
Why did Big AL recommend Salla or Zid instead of Shopify for the Saudi-first store?
Because the Saudi shopper decides the platform. The founder was about to build on the platform everyone defaults to, which would have fought them on Mada payments and an Arabic-first checkout, the two things that matter most in that market. Salla or Zid took Mada and buy now pay later options such as Tabby and Tamara and met ZATCA e-invoicing requirements out of the box. Launch then ran on booking and purchase-intent campaigns rather than boosted posts, with tracking built from scratch so every riyal was measured against real orders from the first day.
Why did the UAE retail case study fix the product feed before changing any bids?
Because the feed, not the ads, was hiding the catalogue from Google. The store owner was convinced his campaigns were failing, but products were missing GTINs and sizes, and titles were just the brand name repeated, so Google could not match inventory to searches and much of the range was effectively invisible. The ads were left untouched while the feed was repaired. Shopping and Performance Max were then restructured around margin and intent instead of a flat catalogue, and only after the platform could see the full range were bids refined. In e-commerce, the feed is the campaign.
How did Levels Clinic in Kuwait get 220 percent more appointments from paid search?
Through high-intent Google Search and geo-targeted campaigns for laser and aesthetic services, optimised to booked appointments rather than form fills. Pointing the bidding at real bookings meant the account learned which searches and locations produced patients who actually turned up, not just enquiries. The result was 220 percent more booked appointments and a 40 percent lower cost per acquisition. Levels is one of three named headline results, alongside SOKKAT ALTEEB in Saudi Arabia at 4.5x ROAS and Koala Picks in the UAE with 150 percent more online sales.