Industries we run performance marketing for in the UAE

The short answer: Big AL Consulting runs paid ads for 16 industries across the UAE and GCC, each with its own keyword research, compliance rules and bid strategy. Start with the Google Ads for clinics in Dubai, law firm Google Ads in Dubai or Google Ads for e-commerce in Dubai playbooks, or see our PPC management in Dubai.

Generic agency playbooks fail in high-CPC UAE verticals. We run sector-specific accounts for legal, healthcare, e-commerce, jewellery, F&B and B2B services, each with its own keyword research method, regulator overlay, bid strategy, and intake architecture.

AED 22 avg

Law firms & legal

Highest-CPC vertical in UAE (AED 15 to 35). Practice-area campaigns, regulator-aware copy, EN+AR.

See playbook

AED 14 avg

Clinics & medical

Dental, aesthetic, dermatology, fertility. DHA and DOH-compliant ad copy, lead-quality scoring.

See playbook

AED 6 avg

E-commerce & retail

Shopify, Salla, custom stacks. Shopping Ads + Performance Max + retargeting, managed on ROAS and margin.

See playbook

AED 5 avg

Restaurants & F&B

Dine-in, delivery, catering. Talabat/Deliveroo-aware funnels, Maps optimisation, daypart bidding.

See playbook

AED 3-15

Jewellery & gold

Fashion jewellery, fine gold, diamond. Gold-price-aware Shopping + PMax, trust-heavy feeds, GCC tourist and festival demand, EN+AR.

See playbook

AED 20-72

Finance & Insurance

Banks, insurers, brokers, lenders. Fraud-filtered leads, compliance-checked copy, the highest-CPC vertical in the UAE.

See playbook

AED 2-8

Fashion & Apparel

Clothing and apparel brands. Shopping + Performance Max, COD-aware funnels, Arabic creative, BNPL, GCC tourist demand.

See playbook

AED 3-12

Beauty & Cosmetics

Skincare, cosmetics, supplements, perfume. Shopping + PMax, repeat-purchase funnels, Arabic audience, COD-aware.

See playbook

AED 8-18

Auto Services

Repair, service, tint, detailing, ceramic coating. Local near-me intent, Maps, call tracking, high conversion rates.

See playbook

AED 10-24

Car Rental & Leasing

Daily rental and monthly lease. Tourist and resident demand, seasonal bidding, aggregator competition.

See playbook

AED 15-32

Construction & Fit-out

Fit-out, MEP, contracting, renovation. Quote-request lead gen, lead scoring by project size.

See playbook

AED 10-20

Education & Training

Schools, nurseries, training, certifications. Enrollment-season campaigns, EN and AR, lead nurturing.

See playbook

AED 4-12

Tourism & Hospitality

Hotels, tours, attractions. Direct-booking push against OTAs, seasonal demand, multi-language.

See playbook

AED 18-48

SaaS & B2B Software

B2B software. Demo and starter-plan signups, MQL to SQL funnels, long sales cycles, GCC expansion.

See playbook

AED 12-32

Professional Services

Consulting, accounting, HR, business setup. Free-zone and mainland intent, B2B lead gen.

See playbook

AED 10-25

Logistics & Freight

Freight, shipping, 3PL, warehousing. Quote-request lead gen, import-export and free-zone demand.

See playbook

Industries: frequently asked questions

Which industries does Big AL Consulting run performance marketing for?

Law firms, clinics and medical, e-commerce and retail, fashion, beauty, jewellery, restaurants and F&B, finance and insurance, auto services, car rental, construction and fit-out, education, hospitality, SaaS, professional services and logistics, across the UAE and the wider GCC.

Do you have results in my industry?

Our named results are +220% appointments and 40% lower CPA for Levels, a clinic in Kuwait, 4.5x ROAS for SOKKAT ALTEEB, a perfume brand in Saudi Arabia, and +150% online sales for Koala Picks, a UAE snack brand. On a call we share the most relevant work for your category.

Do you run campaigns for GCC fashion and D2C brands?

Yes. For fashion and D2C brands we run Google Shopping and Performance Max, Meta and TikTok creative, and COD-aware tracking, with Arabic and English campaigns for the UAE and Saudi Arabia run from our team in Dubai.

How does pricing change by industry?

Management fees start from AED 7,000 a month. What changes by industry is the media budget, because click prices differ widely, from a few dirhams in retail to far more in legal and finance. Our budget calculator gives a starting range per industry.

Planning a budget? Use the Google Ads budget calculator for the UAE or see our case studies.

Don't see your industry?

We also run performance marketing for education, automotive, SaaS, hospitality, professional services, and finance in the UAE. Tell us your category and we'll send a relevant case study.