Big AL Consulting Industries we run performance marketing for in the UAE
Updated
The short answer: Big AL Consulting runs paid ads for 16 industries across the UAE and GCC, each with its own keyword research, compliance rules and bid strategy. Start with the Google Ads for clinics in Dubai, law firm Google Ads in Dubai or Google Ads for e-commerce in Dubai, Meta Ads for Dubai online stores or Google Ads for Riyadh online stores playbooks, or see our PPC management in Dubai.
Generic agency playbooks fail in high-CPC UAE verticals. We run sector-specific accounts for legal, healthcare, e-commerce, jewellery, F&B and B2B services, each with its own keyword research method, regulator overlay, bid strategy, and intake architecture.
Industries: frequently asked questions
Which industries does Big AL Consulting run performance marketing for?
Law firms, clinics and medical, e-commerce and retail, fashion, beauty, jewellery, restaurants and F&B, finance and insurance, auto services, car rental, construction and fit-out, education, hospitality, SaaS, professional services and logistics, across the UAE and the wider GCC.
Do you have results in my industry?
Our named results are +220% appointments and 40% lower CPA for Levels, a clinic in Kuwait, 4.5x ROAS for SOKKAT ALTEEB, a perfume brand in Saudi Arabia, and +150% online sales for Koala Picks, a UAE snack brand. On a call we share the most relevant work for your category.
Do you run campaigns for GCC fashion and D2C brands?
Yes. For fashion and D2C brands we run Google Shopping and Performance Max, Meta and TikTok creative, and COD-aware tracking, with Arabic and English campaigns for the UAE and Saudi Arabia run from our team in Dubai.
How does pricing change by industry?
Management fees start from AED 7,000 a month. What changes by industry is the media budget, because click prices differ widely, from a few dirhams in retail to far more in legal and finance. Our budget calculator gives a starting range per industry.
Planning a budget? Use the Google Ads budget calculator for the UAE or see our case studies.
Sources the Big AL Consulting team checked
Official platform documentation, regulators and primary data behind the points on this page, checked by the Big AL team.
- 1Google Ads policiesGoogle Advertising Policies HelpThe full policy framework every Google ad is reviewed against.
- 2Healthcare and medicinesGoogle Advertising Policies HelpWhat clinics, pharmacies and health providers may advertise, and where.
- 3Financial products and servicesGoogle Advertising Policies HelpDisclosure and verification rules for financial and insurance ads.
- 4MisrepresentationGoogle Advertising Policies HelpWhy unclear offers, hidden fees and unsupported claims get ads disapproved.
- 5Personalized advertisingGoogle Advertising Policies HelpSensitive categories, such as health, that cannot be used for audience targeting.
- 6How to choose a Special Ad CategoryMeta Business Help CenterTargeting limits for credit, employment, housing and social issue ads.
- 7Advertiser verificationGoogle Advertising Policies HelpIdentity and business verification Google requires from advertisers.
- 8Dubai Health AuthorityGovernment of DubaiLicensing and regulation of healthcare facilities in Dubai.
Links checked: 2026-09-28
More questions
What does the finance and insurance ads playbook include for banks and brokers in the UAE?
The finance and insurance playbook covers banks, insurers, brokers and lenders, a vertical with some of the most expensive clicks in the UAE. Leads are fraud-filtered so the sales team is not chasing fake applications, and every ad is compliance-checked before it goes live, because Google applies disclosure and verification rules to financial products and Meta restricts targeting for credit ads. The combination of high click prices and strict policy means account structure and lead validation matter more here than in almost any other vertical.
How are restaurant and food delivery ad campaigns run in the UAE?
Restaurant and F&B campaigns in the UAE are built around dine-in, delivery and catering as separate goals. Funnels are designed with Talabat and Deliveroo in mind, since many orders complete on an aggregator rather than the restaurant's own site. Google Maps optimisation captures near-me searches, and daypart bidding concentrates spend on the hours when people actually order. The work is less about bidding and more about matching the offer to meal times and locations.