DHA-Compliant Healthcare PPC

Google Ads agency for clinics in Dubai

Dubai healthcare CPCs run AED 8–22 depending on specialty. We build treatment-level campaigns with DHA-compliant ad copy, integrate directly with your booking engine, and feed confirmed-attendance data back into Google so Smart Bidding optimises for treatments that actually fill chairs and rooms — not free-consult fishing.

AED 165
Avg Cost / Booking
-57%
CPL Reduction (90 days)
6+
Treatment-Line Splits
DHA
Compliance Reviewed
What's Included

What is included

Treatment-level campaigns

Up to 8 treatment lines, each with negative keyword scrubs.

DHA-compliant ad copy

Every variant passes compliance checklist.

EN + AR landing pages

Per treatment, with FAQ + MedicalClinic + Person schema.

Booking engine webhook

Cliniko / NEXTECH / Practo / custom EMR.

Call tracking + WhatsApp

Treatment-line whisper messages, compliance-cleared WA templates.

Monthly clinic-owner reporting

Cost per booked-and-attended appointment, by treatment line.

Our Process

Our 14-day onboarding

1

Intake

Treatment menu, average values, DHA licence, doctor bios, chair capacity.

2

Build

Campaigns, EN+AR landing pages, schema, booking webhook, call tracking.

3

Launch + 14-day learning

Daily search-term mining, no-show analysis, ad-copy iteration.

4

Scale on chair economics

Reallocate budget to high-margin treatments with available capacity.

Case Study

Dubai aesthetic clinic: AED 380 → AED 165 cost per booked consultation

-57%
Cost Per Booking
+89%
Avg Treatment Value
5.6x
ROAS

Dubai clinic was spending AED 45k/month with 120 monthly inquiries — most tyre kickers. We split into 6 treatment lines, added Arabic landing pages for body contouring and skincare, integrated NEXTECH so booked-and-attended consultations uploaded as offline conversions. By month 3, cost per booked consultation dropped 57% and Smart Bidding learnt to favour multi-visit treatment packages over single Botox sessions, lifting average treatment value 89%.

FAQ

Frequently Asked Questions

Q. How much do Google Ads cost for clinics in Dubai?

AED 8–22 per click depending on specialty. Dental and general health sit at AED 8–14; aesthetic and dermatology at AED 14–22; fertility and mental health at AED 18–35. Realistic monthly budget for a Dubai clinic is AED 12,000 to AED 30,000.

Q. How long until I see booked appointments?

Inquiries in week 1, confirmed bookings by week 2, stable cost per booking by week 8–10. Treatments with long consideration cycles (IVF, hair restoration, full-mouth implants) take 6–8 weeks of warming.

Q. How do you handle DHA advertising compliance?

No superlatives, no testimonials that breach privacy, no patient-identifying before/after photos, no guaranteed outcomes, no price lures without disclaimers. Every creative passes a checklist before launch.

Q. Do you run Arabic campaigns for clinics?

For family medicine, paediatrics, women's health, mental health — yes, Arabic converts 35–50% better. For high-end expat-targeted aesthetic, fertility, and DIFC corporate-health, English-only.

Q. Which treatments work best for Google Ads in Dubai?

High-intent, AED 1,500+ treatments: Invisalign, dental implants, hair restoration, Botox/filler programmes, body contouring, IVF, mental health therapy. Routine check-ups and single Botox sessions are better captured via SEO and walk-in foot traffic.

Q. Do you integrate with our booking system?

Cliniko, NEXTECH, Practo, Doctorific, Hellocare, custom EMR with API. Webhook integration uploads confirmed-and-attended appointments to Google Ads as offline conversions.

Q. How is Dubai different from Abu Dhabi for clinic marketing?

Dubai is heavier expat, aesthetic, dental cosmetic, and DIFC corporate-health. Abu Dhabi skews local Emirati, family medicine, government-insured. Different keyword mix, different language split, different bid strategies — separate campaigns per emirate.

Q. Will my doctors need to do social media to make this work?

No, but doctor-led content lifts both PPC trust signals and SEO E-E-A-T. The Dubai clinics with the strongest unit economics usually have at least one doctor posting weekly on Instagram or TikTok. Optional add-on, not required.

Ready to lower your cost per booked appointment?

Book a free strategy call. We will audit your current setup and show you a 30-day plan.

No long-term contracts
Fast onboarding