Big AL Consulting Paid Media Services
for Dubai and the UAE

LinkedIn Ads earns its place when deal values are high enough to justify its higher click costs, which usually means B2B companies selling to specific job titles, seniority levels or named accounts in the UAE. Campaigns use job title and company targeting, Lead Gen Forms, account lists and CRM feedback so leads are judged on pipeline rather than form fills. LinkedIn is paired with Google Search, which captures buyers already looking, so one channel creates awareness among the right decision makers and the other converts the demand once it appears.

It covers the system around the ads rather than a single channel: GA4 and server-side tracking, lead and value scoring, marketing reporting dashboards, and machine learning bidding trained on real sale values instead of raw form submissions. It also includes AI answer engine visibility, meaning work to help a UAE brand appear in ChatGPT and Google AI Overviews. This layer makes the paid channels profitable because the platforms optimise toward the outcomes the business actually values, and leadership sees one set of reports that tie spend to revenue across Google, Meta, TikTok, Snapchat and LinkedIn.

Product feeds and checkout tracking are repaired before any budget increase, so Shopping, Performance Max, Meta catalogue and TikTok campaigns run on accurate product data and complete purchase signals. The service includes product feed management, catalogue and dynamic ads, purchase tracking and margin-based bidding, which lets budget favour products that actually make money rather than those that simply sell. Koala Picks, a UAE brand, grew online sales by 150 percent with this approach. Fixing the data first prevents scaling spend into a store that misreports its own orders.

The same core services are rebuilt with a dedicated playbook wherever search behaviour, regulation or lead value is different enough to need one. Clinics in Dubai get DHA-compliant Google Ads measured on booked patients, law firms get campaigns built around qualified mandates, and e-commerce accounts are run from product feeds through to ROAS. By market, there are separate campaigns for Abu Dhabi and Al Ain, and Google Ads and PPC management for Riyadh and Saudi Arabia. Accounts are split by city or emirate when buyer behaviour and lead value differ, so one budget is never forced to serve markets that convert differently.