Google Ads agency for e-commerce in Dubai
We run Shopping Ads and Performance Max for Dubai e-commerce stores — Shopify, Salla, custom stacks. Feed-quality-tuned, COD-aware, mobile-first. 3–6x ROAS targets, depending on category and margin.
What is included
Merchant Center feed audit + rebuild
GTIN, brand, category, AED pricing, availability sync.
Shopping + Performance Max
Asset groups by margin tier. Separate brand defence campaign.
Search + remarketing
High-intent generic search where unit economics support.
Server-side tracking setup
GA4 + Facebook CAPI + TikTok Events API.
COD offline conversion uploads
Weekly delivered-and-paid data fed to Google.
WhatsApp cart-abandon flow
WA Business API templates for abandoned carts and post-purchase.
Our 14-day onboarding
Audit
Feed, tracking, mobile checkout, current ROAS, COD %, AOV.
Fix foundation
Feed rebuild + server-side tracking before any new spend.
Launch
Shopping + PMax + brand defence. 14-day learning.
Scale on margin
Reallocate budget to SKUs with strongest delivered-and-paid economics.
Dubai DTC fashion brand: 2.1x → 5.8x ROAS, +217% revenue
Dubai DTC fashion brand on Shopify, AED 65k/month, 2.1x ROAS, barely breaking even after returns. Rebuilt the feed (35% had wrong GTIN/category), launched Performance Max with margin-tier asset groups, added WhatsApp cart-abandon (18% recovery rate), and uploaded COD-paid conversions weekly. Month 3: 5.8x ROAS, 3x revenue, 32% lower return rate.
Frequently Asked Questions
Q. How much should I budget for Google Ads as a Dubai e-commerce store?
AED 8,000 to AED 30,000 per month depending on margin, AOV, and category. Below AED 8k, Smart Bidding can't learn meaningfully. Above AED 30k you should run Meta + TikTok in parallel — single-channel scale ceiling.
Q. What ROAS is realistic for a Dubai DTC store?
3x for fashion/apparel, 4x for beauty/supplements, 5x for jewellery/electronics, 6x+ for high-margin specialty. Brand-only campaigns can show 8–12x but that's not incremental — most of those buyers would have come anyway.
Q. Should I be on Shopify or Salla?
Shopify for global brands and most UAE DTC; Salla for Arabic-first and KSA-heavy stores. For PPC performance the platform matters less than feed quality and mobile checkout. We work with both.
Q. Performance Max or Standard Shopping?
Both. Standard Shopping gives you control and visibility into search terms; PMax gives you scale and access to YouTube/Display/Discovery inventory. Most UAE accounts should run 60% PMax / 40% Standard until PMax has 30+ daily conversions per asset group.
Q. How important is product feed quality?
It's the #1 lever. A clean feed at the same bid level can deliver 50–100% more impressions and 30%+ better Quality Score on Shopping. We won't scale spend until the feed is clean.
Q. How do I handle COD orders in conversion tracking?
Upload delivered-and-paid orders to Google Ads as offline conversions weekly. Without this, Smart Bidding includes 20–40% no-show orders in its training data and over-bids on cart-savers who never pay.
Q. Do you handle Arabic ad copy and landing pages?
Yes — in-house, native Arabic, not machine translation. Critical for fashion, home, kids, beauty in UAE markets. We run separate Arabic campaigns rather than mixing both languages.
Q. What about Tabby, Tamara, Postpay BNPL integration?
Standard for any account we run. We A/B test BNPL placement on the product page, not just checkout. UAE shoppers convert 25%+ better when BNPL eligibility is visible early.