Big AL Consulting Ecommerce Ads Launch Checklist for Salla, Zid and Shopify
Most store owners lose their first ad budget to problems that have nothing to do with the ads: missing tracking, a feed that gets disapproved, a checkout that asks too much. This checklist covers everything to fix before launch, the launch order, and the sales season calendar for Saudi and UAE shoppers.
10 pages · PDF · English
Get the guideWhat is inside
- Store readiness: product pages, delivery, returns and checkout
- Tracking setup: GA4, Google Ads, Meta, TikTok and Snapchat
- Google Merchant Center feed checks before Shopping and Performance Max
- Break-even ROAS worksheet for your margins
- The launch order: which campaign first, second and third
- Sales season calendar: Ramadan, Eid, National Days, White Friday, 11.11
- Real click prices for ecommerce searches in the UAE and Saudi Arabia
Who it is for
Owners of Salla, Zid and Shopify stores in Saudi Arabia and the UAE who are about to start (or restart) paid ads.
Common questions
Does it work for Salla and Zid, not only Shopify?
Yes. The checks are the same on every platform: tracking, feed, checkout and offer. Where a step differs by platform, the checklist says so.
What is break-even ROAS?
Break-even ROAS is the return on ad spend at which a sale covers its product cost, delivery and fees but makes no profit. Below it, every order from ads loses money. The guide includes a worksheet, and our ROAS calculator does the maths for you.
When should I start ads before a season like White Friday or Ramadan?
Weeks before, not days before. Ad accounts need time to learn and creative needs time to test. The guide gives a relative timeline for each season.
Sources the Big AL Consulting team checked
Official platform documentation, regulators and primary data behind the points on this page, checked by the Big AL team.
- 1About Shopping adsGoogle Ads HelpHow product ads are built from Merchant Center data.
- 2About Advantage+ sales campaignsMeta Business Help CenterMeta automated campaign type for online sales.
- 3About conversion measurementGoogle Ads HelpHow Google Ads counts leads, calls and sales as conversions.
- 4Consumer protectionThe Official Platform of the UAE Government (u.ae)Consumer rights that apply to offers, pricing and online sales.
- 5Get started with Merchant CenterGoogle Merchant Center HelpSetting up the account that feeds products into Shopping ads.
- 6About Meta PixelMeta Business Help CenterThe browser tag that records website events for ads.
- 7About enhanced conversionsGoogle Ads HelpImproving conversion accuracy with hashed first party data.
- 8Ministry of Economy and TourismUAE GovernmentFederal ministry for commerce, consumer protection and tourism.
Links checked: 2026-09-28
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
More guides and tools
All guides and toolsMore questions
Which sales seasons are in the ecommerce checklist calendar for Saudi and UAE shoppers?
The sales season calendar covers Ramadan, Eid, National Days, White Friday and 11.11 for shoppers in Saudi Arabia and the UAE. For each season the guide gives a relative timeline for when to start, because ad accounts need weeks rather than days to learn and creative needs time to test before demand peaks. Planning around the calendar lets a store owner decide which seasons to fund and when to switch creative, instead of launching into a peak with an account that is still learning.
Does the ecommerce ads launch checklist tell me which campaign to launch first?
Yes, the checklist sets out a launch order: which campaign goes first, which comes second and which third, so a new store does not switch on every channel at once. Before that order begins, it lists the Google Merchant Center feed checks to pass before running Shopping or Performance Max, since a disapproved feed stops product ads entirely. The launch sequence is the same for Salla, Zid and Shopify stores, with platform specific differences noted where they exist. Following the order gives each campaign clean data to learn from before the next one is added.