Ecommerce Ads Launch Checklist for Salla, Zid and Shopify
Most store owners lose their first ad budget to problems that have nothing to do with the ads: missing tracking, a feed that gets disapproved, a checkout that asks too much. This checklist covers everything to fix before launch, the launch order, and the sales season calendar for Saudi and UAE shoppers.
10 pages · PDF · English
Get the guideWhat is inside
- Store readiness: product pages, delivery, returns and checkout
- Tracking setup: GA4, Google Ads, Meta, TikTok and Snapchat
- Google Merchant Center feed checks before Shopping and Performance Max
- Break-even ROAS worksheet for your margins
- The launch order: which campaign first, second and third
- Sales season calendar: Ramadan, Eid, National Days, White Friday, 11.11
- Real click prices for ecommerce searches in the UAE and Saudi Arabia
Who it is for
Owners of Salla, Zid and Shopify stores in Saudi Arabia and the UAE who are about to start (or restart) paid ads.
Common questions
Does it work for Salla and Zid, not only Shopify?
Yes. The checks are the same on every platform: tracking, feed, checkout and offer. Where a step differs by platform, the checklist says so.
What is break-even ROAS?
Break-even ROAS is the return on ad spend at which a sale covers its product cost, delivery and fees but makes no profit. Below it, every order from ads loses money. The guide includes a worksheet, and our ROAS calculator does the maths for you.
When should I start ads before a season like White Friday or Ramadan?
Weeks before, not days before. Ad accounts need time to learn and creative needs time to test. The guide gives a relative timeline for each season.