PDF checklist · Online stores

Ecommerce Ads Launch Checklist for Salla, Zid and Shopify

Most store owners lose their first ad budget to problems that have nothing to do with the ads: missing tracking, a feed that gets disapproved, a checkout that asks too much. This checklist covers everything to fix before launch, the launch order, and the sales season calendar for Saudi and UAE shoppers.

10 pages · PDF · English

Get the guide

What is inside

  • Store readiness: product pages, delivery, returns and checkout
  • Tracking setup: GA4, Google Ads, Meta, TikTok and Snapchat
  • Google Merchant Center feed checks before Shopping and Performance Max
  • Break-even ROAS worksheet for your margins
  • The launch order: which campaign first, second and third
  • Sales season calendar: Ramadan, Eid, National Days, White Friday, 11.11
  • Real click prices for ecommerce searches in the UAE and Saudi Arabia

Who it is for

Owners of Salla, Zid and Shopify stores in Saudi Arabia and the UAE who are about to start (or restart) paid ads.

Ecommerce Ads Launch Checklist for Salla, Zid and Shopify, cover pageEcommerce Ads Launch Checklist for Salla, Zid and Shopify, sample page

Get the PDF guide

Enter your details and the download starts right away.

We use your details only to follow up on your request. See our privacy policy.

FAQ

Common questions

Does it work for Salla and Zid, not only Shopify?

Yes. The checks are the same on every platform: tracking, feed, checkout and offer. Where a step differs by platform, the checklist says so.

What is break-even ROAS?

Break-even ROAS is the return on ad spend at which a sale covers its product cost, delivery and fees but makes no profit. Below it, every order from ads loses money. The guide includes a worksheet, and our ROAS calculator does the maths for you.

When should I start ads before a season like White Friday or Ramadan?

Weeks before, not days before. Ad accounts need time to learn and creative needs time to test. The guide gives a relative timeline for each season.

References

Sources and further reading

Official platform documentation, regulators and primary data behind the points on this page.

  1. 1About Shopping adsGoogle Ads HelpHow product ads are built from Merchant Center data.
  2. 2About Advantage+ sales campaignsMeta Business Help CenterMeta automated campaign type for online sales.
  3. 3About conversion measurementGoogle Ads HelpHow Google Ads counts leads, calls and sales as conversions.
  4. 4Consumer protectionThe Official Platform of the UAE Government (u.ae)Consumer rights that apply to offers, pricing and online sales.
  5. 5Get started with Merchant CenterGoogle Merchant Center HelpSetting up the account that feeds products into Shopping ads.
  6. 6About Meta PixelMeta Business Help CenterThe browser tag that records website events for ads.
  7. 7About enhanced conversionsGoogle Ads HelpImproving conversion accuracy with hashed first party data.
  8. 8Ministry of Economy and TourismUAE GovernmentFederal ministry for commerce, consumer protection and tourism.

Links checked: 2026-09-28

About the author

Big AL Consulting

Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.

Written by Ahmad Alshareefi, Founder

How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.

More guides and tools

All guides and tools
PDF guideUAE and Saudi Google Ads Budget Guide 2026Owners and marketing managers deciding what to spend on Google Ads in the UAE or Saudi Arabia.PDF guide90-Day Paid Ads Media Plan TemplateBusiness owners who want a written plan before they (or an agency) spend a dirham or riyal on ads.PDF guideClinic Ads Compliance and Growth ChecklistClinic owners, medical directors and practice managers in the UAE and Saudi Arabia.ToolROAS and Break-even ROAS CalculatorFind the ROAS your store needs to make money after product cost, delivery, fees and returns.ToolCost per Lead to Cost per Customer CalculatorTurn your cost per lead into what a paying customer really costs, and the most you can afford per lead.ToolGoogle Ads Waste CheckAnswer 18 questions about your account and get a score with the fixes that stop wasted spend first.

Rather have it done for you?

Big AL Consulting runs Google, Meta, TikTok and Snapchat ads for established UAE and Saudi businesses. USD 25M+ in ad spend managed and 98% client retention.

Book a callWhatsApp