Clinic Ads Compliance and Growth Checklist
Clinic ads answer to your licensing authority, Google and Meta at the same time, and an ad can pass one and fail another. This checklist walks you through the regulator, Google and Meta checks before launch, then the growth side: campaign structure, landing pages and tracking a lead all the way to a treatment.
10 pages · PDF · English
Get the guideWhat is inside
- Regulator checks before you advertise (DHA, DOH, MOHAP and Saudi Arabia)
- Google Ads healthcare policy and the remarketing restriction for health
- Meta personal attributes and health and wellness rules, quoted from the policy
- Ad copy and creative claims to clear before launch
- Clinic landing page checklist and lead form privacy
- Real click prices for dental, dermatology and aesthetic searches
- Tracking a lead to booking, show and treatment
Who it is for
Clinic owners, medical directors and practice managers in the UAE and Saudi Arabia.
Common questions
Does this replace advice from DHA, DOH or MOHAP?
No. It is a working checklist so nothing is missed. Approval rules change and each licensing authority has its own process, so always confirm the current requirement with the authority that licenses your facility before an ad goes live.
Can clinics use remarketing on Google?
Google treats personal health as a sensitive interest category under its personalised advertising policy, and advertisers promoting in those categories cannot use advertiser-curated audiences such as remarketing lists. The checklist explains what you can use instead.
Is it only for aesthetic clinics?
No. It covers dental, dermatology, aesthetic and general outpatient clinics. Sections that apply only to aesthetics are marked.