Big AL Consulting Clinic Ads Compliance and Growth Checklist
Clinic ads answer to your licensing authority, Google and Meta at the same time, and an ad can pass one and fail another. This checklist walks you through the regulator, Google and Meta checks before launch, then the growth side: campaign structure, landing pages and tracking a lead all the way to a treatment.
10 pages · PDF · English
Get the guideWhat is inside
- Regulator checks before you advertise (DHA, DOH, MOHAP and Saudi Arabia)
- Google Ads healthcare policy and the remarketing restriction for health
- Meta personal attributes and health and wellness rules, quoted from the policy
- Ad copy and creative claims to clear before launch
- Clinic landing page checklist and lead form privacy
- Real click prices for dental, dermatology and aesthetic searches
- Tracking a lead to booking, show and treatment
Who it is for
Clinic owners, medical directors and practice managers in the UAE and Saudi Arabia.
Common questions
Does this replace advice from DHA, DOH or MOHAP?
No. It is a working checklist so nothing is missed. Approval rules change and each licensing authority has its own process, so always confirm the current requirement with the authority that licenses your facility before an ad goes live.
Can clinics use remarketing on Google?
Google treats personal health as a sensitive interest category under its personalised advertising policy, and advertisers promoting in those categories cannot use advertiser-curated audiences such as remarketing lists. The checklist explains what you can use instead.
Is it only for aesthetic clinics?
No. It covers dental, dermatology, aesthetic and general outpatient clinics. Sections that apply only to aesthetics are marked.
Sources the Big AL Consulting team checked
Official platform documentation, regulators and primary data behind the points on this page, checked by the Big AL team.
- 1Healthcare and medicinesGoogle Advertising Policies HelpWhat clinics, pharmacies and health providers may advertise, and where.
- 2Federal Decree by Law Concerning the Protection of Personal DataUAE LegislationThe UAE PDPL text that governs lead and customer data.
- 3Ministry of HealthKingdom of Saudi ArabiaHealth regulator in Saudi Arabia.
- 4Personalized advertisingGoogle Advertising Policies HelpSensitive categories, such as health, that cannot be used for audience targeting.
- 5Data protection lawsThe Official Platform of the UAE Government (u.ae)Overview of the UAE personal data protection framework.
- 6Dubai Health AuthorityGovernment of DubaiLicensing and regulation of healthcare facilities in Dubai.
- 7Telecommunications and Digital Government Regulatory AuthorityTDRAUAE regulator for telecoms and the digital government.
- 8StandardsDepartment of Health Abu DhabiHealthcare standards and policies that apply in Abu Dhabi.
Links checked: 2026-09-28
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
More guides and tools
All guides and toolsMore questions
Which health regulators does the clinic ads checklist cover for UAE and Saudi clinics?
The checklist walks through regulator checks for DHA in Dubai, DOH in Abu Dhabi, MOHAP at federal level in the UAE, and the health authority in Saudi Arabia before any clinic ad goes live. These checks come first because the licensing authority, Google and Meta each review a clinic ad on their own terms, and an ad can clear one while failing another. Approval rules change and each authority runs its own process, so the checklist is a way to make sure nothing is missed rather than a substitute for confirming the current requirement with the body that licenses your facility.
How does the clinic checklist track an ad lead through to booking and treatment?
The growth section of the checklist follows a lead from the first enquiry to booking, to whether the patient shows up, and finally to the treatment, so a clinic can see which campaigns produce revenue rather than just form fills. It also covers the clinic landing page and lead form privacy, since patient enquiry data in the UAE falls under the personal data protection framework. Tracking the full path lets a medical director compare campaigns on treated patients, which is the only number that reflects what the ads are really worth.