PDF template · Google, Meta, TikTok, Snapchat

90-Day Paid Ads Media Plan Template

A ready-to-fill media plan for your first 90 days of paid ads across Google, Meta, TikTok and Snapchat. It forces the decisions that matter: what a customer is worth, what you can pay for one, which channel goes first and what gets cut at day 30.

9 pages · PDF · English

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What is inside

  • Unit economics sheet: break-even cost per customer and break-even ROAS
  • Channel selection matrix for Google Search, Shopping, Performance Max, Meta, TikTok and Snapchat
  • Budget allocation table by channel and campaign
  • A 90-day timeline: launch, learn, cut, scale
  • Creative and offer test plan
  • Weekly KPI tracker and the questions to ask your agency every month

Who it is for

Business owners who want a written plan before they (or an agency) spend a dirham or riyal on ads.

90-Day Paid Ads Media Plan Template, cover page90-Day Paid Ads Media Plan Template, sample page

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FAQ

Common questions

What is a media plan?

A media plan is the written decision of where your ad budget goes, how much per channel, over what period, and which numbers decide whether it continues. This template covers 90 days because that is long enough to learn and short enough to cut what is not working.

Is there an Arabic version?

The template is in English. The sheets are simple tables, so they work for Arabic campaigns and Saudi or UAE budgets in SAR or AED.

Can I use it with an agency?

Yes. Fill in the unit economics page first and share it with any agency before you sign. A good agency will plan around your break-even numbers, not only around clicks and impressions.

References

Sources and further reading

Official platform documentation, regulators and primary data behind the points on this page.

  1. 1Actual cost-per-click (CPC): DefinitionGoogle Ads HelpThe final amount charged for a click is often less than the maximum bid.
  2. 2About ad auctionsMeta Business Help CenterHow bid, estimated action rate and ad quality decide delivery and cost.
  3. 3TikTok Ads Manager Help CenterTikTok for BusinessOfficial documentation for campaigns, bidding and reporting on TikTok.
  4. 4Snapchat for BusinessSnap Inc.Official overview of Snapchat ad formats and audiences.
  5. 5About Ad RankGoogle Ads HelpWhy ad position and price are decided in a live auction, not a fixed rate card.
  6. 6About budgetsMeta Business Help CenterDaily and lifetime budgets and how Meta paces spend.
  7. 7TikTok Advertising PoliciesTikTok for BusinessCreative, landing page and industry rules for TikTok ads.
  8. 8Snapchat Business Help CenterSnap Inc.Official documentation for Snapchat Ads Manager.

Links checked: 2026-09-28

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Rather have it done for you?

Big AL Consulting runs Google, Meta, TikTok and Snapchat ads for established UAE and Saudi businesses. USD 25M+ in ad spend managed and 98% client retention.