Google Ads Cost per Click Lookup: UAE and Saudi Arabia (2026)
Pick a market and an industry to see the typical top of page bid range, monthly search demand and the keywords that cost the most and the least. 50 industry keyword sets across Dubai and Riyadh, all in AED.
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Method. Figures are Google Keyword Planner top of page bid estimates, pulled 26 to 27 September 2026 and shown in AED. They are bid estimates, not actual cost per click. What you pay depends on Quality Score, ad rank and competition on the day, and is often below the high end of the range.
Compare with other countries
Median high range top of page bid in AED, across 4 English keywords per vertical. Read the full country comparison.
| Vertical | UAE | Saudi Arabia | United States | United Kingdom | Australia | India |
|---|---|---|---|---|---|---|
| Legal | AED 56.2 | AED 12.9 | AED 145.2 | AED 56.2 | AED 78.9 | AED 3.7 |
| Dental | AED 71.1 | AED 11.5 | AED 93.7 | AED 33.8 | AED 51.9 | AED 5.9 |
| Aesthetics | AED 16.5 | AED 10.6 | AED 76.6 | AED 14.0 | AED 17.0 | AED 6.7 |
| Home services | AED 38.7 | AED 17.0 | AED 218.7 | AED 34.9 | AED 74.1 | AED 1.7 |
| Car rental | AED 11.4 | AED 5.4 | AED 14.7 | AED 10.4 | AED 10.2 | AED 1.4 |
| Accounting | AED 43.2 | AED 23.3 | AED 131.4 | AED 56.5 | AED 49.9 | AED 5.0 |
| Marketing agency | AED 48.1 | AED 18.3 | AED 267.7 | AED 96.2 | AED 106.7 | AED 6.2 |
| Education | AED 26.1 | AED 10.7 | AED 27.4 | AED 23.2 | AED 18.2 | AED 1.8 |
Source: Google Keyword Planner, English, Google Search network, pulled 27 September 2026.
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Common questions
What is a top of page bid estimate?
It is the range Google Keyword Planner shows for what advertisers have historically bid to appear above the organic results for a keyword. The low end is Google's lower estimate and the high end is its upper estimate. It is a bid estimate, not the average cost per click an account actually pays.
Will I pay the high end of the range for every click?
Usually not. Your actual cost per click is often below the high end of the range. It depends on your Quality Score, your ad rank and how many advertisers compete on the day. Treat the range as a planning guide for budget, not a price list.
Why are the Riyadh figures shown in AED?
Every figure on this page is shown in AED so that Dubai, Riyadh and the country comparison can be read side by side. Each industry breakdown lists the individual keywords, their monthly searches and their bid ranges.
How was the country comparison calculated?
For each of 8 verticals we took 4 English keywords, pulled the Keyword Planner top of page bid for each of the 6 countries, and used the median of the high range bid. Keywords where Google returned no bid estimate were left out of the median.
Sources and further reading
Official platform documentation, regulators and primary data behind the points on this page.
- 1Use Keyword PlannerGoogle Ads HelpThe official tool behind search volume and top of page bid estimates.
- 2About Keyword Planner forecastsGoogle Ads HelpHow Google forecasts clicks, cost and conversions for a keyword plan.
- 3Actual cost-per-click (CPC): DefinitionGoogle Ads HelpThe final amount charged for a click is often less than the maximum bid.
- 4About Ad RankGoogle Ads HelpWhy ad position and price are decided in a live auction, not a fixed rate card.
- 5About Quality Score for Search campaignsGoogle Ads HelpHow Google rates expected click through rate, ad relevance and landing page experience.
Links checked: 2026-09-28
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