Google Ads Cost by Country 2026: UAE vs US, UK, India

Published September 27, 2026•Reviewed September 27, 2026

How does the cost of a Google Ads click in the UAE and Saudi Arabia compare with the biggest ad markets? We pulled Google Keyword Planner top of page bids for the same 32 English search terms in six countries on 27 September 2026 and grouped them into eight verticals. Every figure below is the median high range top of page bid, the price advertisers have paid to show above the organic results. It is market data, not our client results.

Key findings

UAE dental clicks cost more than the UK and Australia. The UAE median is AED 71.1, against AED 33.8 in the UK and AED 51.9 in Australia. Only the US is higher at AED 93.7.
UAE legal clicks match the UK. Both sit at a median of AED 56.2. The US is the most expensive legal market at AED 145.2.
Saudi Arabia is one of the cheapest markets for the same searches. Saudi legal clicks run at AED 12.9, about 4x cheaper than the UAE and 11x cheaper than the US.
Marketing agency searches are the gap between the Gulf and the West. The US median is AED 267.7, against AED 48.1 in the UAE and AED 18.3 in Saudi Arabia.
India is the cheapest market in every vertical, usually under AED 7 a click.

Median top of page bid by vertical (AED)

Vertical	UAE	Saudi Arabia	United States	United Kingdom	Australia	India
Legal	AED 56.2	AED 12.9	AED 145.2	AED 56.2	AED 78.9	AED 3.7
Dental	AED 71.1	AED 11.5	AED 93.7	AED 33.8	AED 51.9	AED 5.9
Aesthetics	AED 16.5	AED 10.6	AED 76.6	AED 14.0	AED 17.0	AED 6.7
Home services	AED 38.7	AED 17.0	AED 218.7	AED 34.9	AED 74.1	AED 1.7
Car rental	AED 11.4	AED 5.4	AED 14.7	AED 10.4	AED 10.2	AED 1.4
Accounting	AED 43.2	AED 23.3	AED 131.4	AED 56.5	AED 49.9	AED 5.0
Marketing agency	AED 48.1	AED 18.3	AED 267.7	AED 96.2	AED 106.7	AED 6.2
Education	AED 26.1	AED 10.7	AED 27.4	AED 23.2	AED 18.2	AED 1.8

Source: Google Keyword Planner, English, Google Search network, pulled 27 September 2026. Median of the high range top of page bid across 4 keywords per vertical. n/a means Google returned no bid estimate.

The same table in US dollars

Vertical	UAE	Saudi Arabia	United States	United Kingdom	Australia	India
Legal	USD 15.30	USD 3.51	USD 39.54	USD 15.29	USD 21.47	USD 1.00
Dental	USD 19.35	USD 3.14	USD 25.52	USD 9.21	USD 14.13	USD 1.61
Aesthetics	USD 4.50	USD 2.88	USD 20.86	USD 3.81	USD 4.64	USD 1.83
Home services	USD 10.54	USD 4.62	USD 59.54	USD 9.51	USD 20.17	USD 0.47
Car rental	USD 3.10	USD 1.47	USD 4.01	USD 2.83	USD 2.77	USD 0.39
Accounting	USD 11.77	USD 6.34	USD 35.79	USD 15.38	USD 13.59	USD 1.37
Marketing agency	USD 13.11	USD 4.98	USD 72.89	USD 26.20	USD 29.05	USD 1.70
Education	USD 7.12	USD 2.91	USD 7.45	USD 6.31	USD 4.96	USD 0.48

Converted at the fixed rate of AED 3.6725 to USD 1.

What this means for advertisers in the Gulf

The UAE is not a cheap ad market. In dental, legal, accounting and home services, a click in Dubai costs as much as or more than a click in London or Sydney. That makes landing pages, call handling and negative keywords as important here as anywhere in the world.

Saudi Arabia is still early. Bids are a fraction of UAE levels for the same English searches, and most Saudi demand runs in Arabic, where competition is lower again. See our UAE and Saudi CPC index for the Arabic data.

Keyword level data (AED, low to high top of page bid)

Keyword	UAE	Saudi Arabia	United States	United Kingdom	Australia	India
lawyer	14.2 to 46.5	4.9 to 15.6	25.2 to 143.2	11.9 to 36.4	18.4 to 61.7	0.1 to 3.7
divorce lawyer	14.3 to 65.9	4.4 to 8.2	17.7 to 134.9	24.8 to 180.6	22.1 to 96.0	0.5 to 3.2
criminal lawyer	11.4 to 96.8	2.9 to 17.6	27.2 to 254.5	11.3 to 76.0	24.4 to 117.3	1.1 to 4.2
law firm	7.0 to 24.9	3.0 to 10.2	22.9 to 147.2	7.5 to 28.8	10.6 to 51.8	0.8 to 3.6
dentist	12.7 to 108.3	3.9 to 13.8	18.5 to 78.2	8.3 to 29.9	14.0 to 49.2	1.1 to 5.1
dental implants	14.0 to 80.4	3.0 to 9.2	24.2 to 109.2	7.6 to 37.8	12.9 to 54.5	1.1 to 6.7
teeth whitening	6.8 to 30.9	2.8 to 8.2	8.2 to 25.6	5.1 to 13.0	8.7 to 25.6	1.6 to 2.5
orthodontist	15.0 to 61.7	4.6 to 19.1	22.4 to 134.0	16.2 to 62.3	15.4 to 77.7	1.7 to 8.1
botox	n/a	n/a	14.3 to 76.6	4.5 to 14.0	n/a	n/a
hair transplant	4.5 to 17.0	2.5 to 12.6	15.2 to 60.5	14.6 to 39.7	6.6 to 25.8	1.9 to 7.7
liposuction	n/a	n/a	n/a	n/a	n/a	n/a
laser hair removal	5.1 to 16.1	1.2 to 8.5	8.8 to 188.6	3.3 to 10.5	1.8 to 8.3	1.2 to 5.7
plumber	11.6 to 41.3	4.2 to 21.0	58.9 to 314.0	12.1 to 66.1	30.3 to 133.0	0.2 to 0.8
cleaning services	8.0 to 20.7	4.1 to 18.1	14.7 to 57.8	6.0 to 21.8	10.5 to 35.7	0.3 to 1.6
movers	14.5 to 36.2	4.3 to 15.9	34.3 to 123.4	10.1 to 48.1	23.4 to 65.6	1.0 to 2.9
ac repair	12.9 to 41.6	3.9 to 10.1	59.1 to 367.3	3.5 to 21.2	19.6 to 82.5	0.3 to 1.8
car rental	3.2 to 10.7	1.6 to 10.7	4.9 to 14.7	3.2 to 12.4	3.8 to 15.0	0.2 to 1.0
rent a car	n/a	n/a	n/a	n/a	n/a	n/a
luxury car rental	5.4 to 25.9	1.1 to 5.4	2.3 to 9.7	1.2 to 4.7	1.3 to 5.8	0.6 to 2.2
monthly car rental	4.0 to 11.4	0.7 to 2.9	3.3 to 17.1	3.2 to 10.4	3.3 to 10.2	0.2 to 1.4
accountant	8.0 to 43.5	4.7 to 36.3	24.4 to 111.5	18.7 to 60.2	13.2 to 54.0	0.5 to 2.2
accounting firm	10.0 to 38.6	4.3 to 11.0	17.5 to 91.9	13.2 to 52.8	9.5 to 45.9	1.5 to 6.2
bookkeeping services	17.1 to 60.9	8.7 to 35.5	40.5 to 192.8	14.5 to 44.5	15.4 to 78.0	1.7 to 9.5
tax consultant	10.3 to 42.9	3.9 to 7.3	34.8 to 151.3	15.3 to 68.2	9.8 to 36.0	1.1 to 3.8
digital marketing agency	10.0 to 48.5	4.7 to 13.9	26.0 to 76.2	16.4 to 60.9	23.9 to 105.3	0.8 to 4.6
marketing agency	7.7 to 30.1	3.6 to 18.3	18.8 to 66.7	13.3 to 47.6	21.7 to 72.7	0.8 to 3.9
ppc agency	7.5 to 47.8	n/a	74.2 to 459.2	92.9 to 208.7	34.5 to 108.1	2.6 to 14.7
google ads agency	9.9 to 58.0	6.8 to 40.5	67.5 to 723.4	59.5 to 131.5	26.9 to 169.7	1.3 to 7.9
english course	3.3 to 20.1	3.1 to 12.7	7.8 to 30.6	5.0 to 20.3	5.2 to 17.9	0.4 to 1.6
ielts preparation	2.5 to 13.0	1.3 to 8.7	3.5 to 24.1	2.5 to 13.6	3.1 to 18.5	0.4 to 2.0
private tutor	3.8 to 32.2	3.2 to 21.6	14.6 to 49.8	8.5 to 27.6	8.5 to 21.4	0.3 to 2.0
nursery	5.6 to 36.5	0.8 to 4.2	2.0 to 13.0	6.5 to 26.1	1.2 to 11.9	0.0 to 0.3

Method

Same 32 English keywords in every market, with no city names, so the searches are comparable.
Geography: country level targeting for the UAE, Saudi Arabia, the United States, the United Kingdom, Australia and India.
Values are Keyword Planner top of page bid estimates in AED. Real average cost per click in a well run account is usually below the high range.
Botox and liposuction return no estimates in most markets because of Google's healthcare ad policies, so the Aesthetics median uses the remaining terms.

For industry level costs in Dubai and Riyadh, see our guide to Google Ads cost in the UAE. If you want a plan built on these numbers, see Google Ads management in Dubai or get in touch.

You are welcome to use this data with credit to Big AL Consulting and a link to this page.

Sources & References

Official references used in this article.

FAQ

Frequently Asked Questions

Q. Is Google Ads more expensive in the UAE than in the UK?

For some verticals, yes. In our September 2026 pull the UAE median top of page bid for dental searches was AED 71.1 against AED 33.8 in the UK. Legal was level at AED 56.2.

Q. Is Google Ads cheaper in Saudi Arabia?

Yes. For the same English searches, Saudi bids were a fraction of UAE and US levels, for example AED 12.9 for legal against AED 56.2 in the UAE and AED 145.2 in the US.