One search shows the spread: the high top of page bid for "plumber" is AED 314.0 in the US, 41.3 in the UAE and 21.0 in Saudi Arabia. To see where the Gulf sits against the biggest ad markets, we pulled Google Keyword Planner top of page bids for the same 32 English search terms in six countries on 27 September 2026 and grouped them into eight verticals. Every vertical figure below is the median high range top of page bid, the price advertisers have paid to show above the organic results. It is market data, not our client results.
Are Google clicks in Saudi Arabia really cheaper than in the US or UK? For many searches, yes: the median Saudi legal click on this page is AED 12.9. We plan, build and run bilingual Google Ads for Saudi businesses, with Arabic and English searches in separate campaigns. Our management fee starts from AED 7,000 a month. See Google Ads in Riyadh or talk to a specialist.
Five findings from six countries
- UAE dental clicks cost more than the UK and Australia. The UAE median is AED 71.1, against AED 33.8 in the UK and AED 51.9 in Australia. Only the US is higher at AED 93.7.
- UAE legal clicks match the UK. Both sit at a median of AED 56.2. The US is the most expensive legal market at AED 145.2.
- Saudi Arabia is one of the cheapest markets for the same searches. Saudi legal clicks run at AED 12.9, about 4x cheaper than the UAE and 11x cheaper than the US.
- Marketing agency searches are the gap between the Gulf and the West. The US median is AED 267.7, against AED 48.1 in the UAE and AED 18.3 in Saudi Arabia.
- India is the cheapest market in every vertical, usually under AED 7 a click.
Median top of page bid by vertical (AED)
| Vertical | UAE | Saudi Arabia | United States | United Kingdom | Australia | India |
|---|---|---|---|---|---|---|
| Legal | AED 56.2 | AED 12.9 | AED 145.2 | AED 56.2 | AED 78.9 | AED 3.7 |
| Dental | AED 71.1 | AED 11.5 | AED 93.7 | AED 33.8 | AED 51.9 | AED 5.9 |
| Aesthetics | AED 16.5 | AED 10.6 | AED 76.6 | AED 14.0 | AED 17.0 | AED 6.7 |
| Home services | AED 38.7 | AED 17.0 | AED 218.7 | AED 34.9 | AED 74.1 | AED 1.7 |
| Car rental | AED 11.4 | AED 5.4 | AED 14.7 | AED 10.4 | AED 10.2 | AED 1.4 |
| Accounting | AED 43.2 | AED 23.3 | AED 131.4 | AED 56.5 | AED 49.9 | AED 5.0 |
| Marketing agency | AED 48.1 | AED 18.3 | AED 267.7 | AED 96.2 | AED 106.7 | AED 6.2 |
| Education | AED 26.1 | AED 10.7 | AED 27.4 | AED 23.2 | AED 18.2 | AED 1.8 |
Source: Google Keyword Planner, English, Google Search network, pulled 27 September 2026. Median of the high range top of page bid across 4 keywords per vertical. n/a means Google returned no bid estimate.
The same table in US dollars
| Vertical | UAE | Saudi Arabia | United States | United Kingdom | Australia | India |
|---|---|---|---|---|---|---|
| Legal | USD 15.30 | USD 3.51 | USD 39.54 | USD 15.29 | USD 21.47 | USD 1.00 |
| Dental | USD 19.35 | USD 3.14 | USD 25.52 | USD 9.21 | USD 14.13 | USD 1.61 |
| Aesthetics | USD 4.50 | USD 2.88 | USD 20.86 | USD 3.81 | USD 4.64 | USD 1.83 |
| Home services | USD 10.54 | USD 4.62 | USD 59.54 | USD 9.51 | USD 20.17 | USD 0.47 |
| Car rental | USD 3.10 | USD 1.47 | USD 4.01 | USD 2.83 | USD 2.77 | USD 0.39 |
| Accounting | USD 11.77 | USD 6.34 | USD 35.79 | USD 15.38 | USD 13.59 | USD 1.37 |
| Marketing agency | USD 13.11 | USD 4.98 | USD 72.89 | USD 26.20 | USD 29.05 | USD 1.70 |
| Education | USD 7.12 | USD 2.91 | USD 7.45 | USD 6.31 | USD 4.96 | USD 0.48 |
Converted at the fixed rate of AED 3.6725 to USD 1.
The UAE is not cheap; Saudi Arabia is still early
The UAE is not a cheap ad market. Dental clicks in the UAE cost more than in the UK or Australia, legal clicks match the UK, and home services clicks cost more than in the UK. That makes landing pages, call handling and negative keywords as important here as anywhere in the world.
Saudi Arabia is still early. Bids are a fraction of UAE levels for the same English searches, and most Saudi demand runs in Arabic, where competition is lower again. See our UAE and Saudi CPC index for the Arabic data.
Keyword level data (AED, low to high top of page bid)
| Keyword | UAE | Saudi Arabia | United States | United Kingdom | Australia | India |
|---|---|---|---|---|---|---|
| lawyer | 14.2 to 46.5 | 4.9 to 15.6 | 25.2 to 143.2 | 11.9 to 36.4 | 18.4 to 61.7 | 0.1 to 3.7 |
| divorce lawyer | 14.3 to 65.9 | 4.4 to 8.2 | 17.7 to 134.9 | 24.8 to 180.6 | 22.1 to 96.0 | 0.5 to 3.2 |
| criminal lawyer | 11.4 to 96.8 | 2.9 to 17.6 | 27.2 to 254.5 | 11.3 to 76.0 | 24.4 to 117.3 | 1.1 to 4.2 |
| law firm | 7.0 to 24.9 | 3.0 to 10.2 | 22.9 to 147.2 | 7.5 to 28.8 | 10.6 to 51.8 | 0.8 to 3.6 |
| dentist | 12.7 to 108.3 | 3.9 to 13.8 | 18.5 to 78.2 | 8.3 to 29.9 | 14.0 to 49.2 | 1.1 to 5.1 |
| dental implants | 14.0 to 80.4 | 3.0 to 9.2 | 24.2 to 109.2 | 7.6 to 37.8 | 12.9 to 54.5 | 1.1 to 6.7 |
| teeth whitening | 6.8 to 30.9 | 2.8 to 8.2 | 8.2 to 25.6 | 5.1 to 13.0 | 8.7 to 25.6 | 1.6 to 2.5 |
| orthodontist | 15.0 to 61.7 | 4.6 to 19.1 | 22.4 to 134.0 | 16.2 to 62.3 | 15.4 to 77.7 | 1.7 to 8.1 |
| botox | n/a | n/a | 14.3 to 76.6 | 4.5 to 14.0 | n/a | n/a |
| hair transplant | 4.5 to 17.0 | 2.5 to 12.6 | 15.2 to 60.5 | 14.6 to 39.7 | 6.6 to 25.8 | 1.9 to 7.7 |
| liposuction | n/a | n/a | n/a | n/a | n/a | n/a |
| laser hair removal | 5.1 to 16.1 | 1.2 to 8.5 | 8.8 to 188.6 | 3.3 to 10.5 | 1.8 to 8.3 | 1.2 to 5.7 |
| plumber | 11.6 to 41.3 | 4.2 to 21.0 | 58.9 to 314.0 | 12.1 to 66.1 | 30.3 to 133.0 | 0.2 to 0.8 |
| cleaning services | 8.0 to 20.7 | 4.1 to 18.1 | 14.7 to 57.8 | 6.0 to 21.8 | 10.5 to 35.7 | 0.3 to 1.6 |
| movers | 14.5 to 36.2 | 4.3 to 15.9 | 34.3 to 123.4 | 10.1 to 48.1 | 23.4 to 65.6 | 1.0 to 2.9 |
| ac repair | 12.9 to 41.6 | 3.9 to 10.1 | 59.1 to 367.3 | 3.5 to 21.2 | 19.6 to 82.5 | 0.3 to 1.8 |
| car rental | 3.2 to 10.7 | 1.6 to 10.7 | 4.9 to 14.7 | 3.2 to 12.4 | 3.8 to 15.0 | 0.2 to 1.0 |
| rent a car | n/a | n/a | n/a | n/a | n/a | n/a |
| luxury car rental | 5.4 to 25.9 | 1.1 to 5.4 | 2.3 to 9.7 | 1.2 to 4.7 | 1.3 to 5.8 | 0.6 to 2.2 |
| monthly car rental | 4.0 to 11.4 | 0.7 to 2.9 | 3.3 to 17.1 | 3.2 to 10.4 | 3.3 to 10.2 | 0.2 to 1.4 |
| accountant | 8.0 to 43.5 | 4.7 to 36.3 | 24.4 to 111.5 | 18.7 to 60.2 | 13.2 to 54.0 | 0.5 to 2.2 |
| accounting firm | 10.0 to 38.6 | 4.3 to 11.0 | 17.5 to 91.9 | 13.2 to 52.8 | 9.5 to 45.9 | 1.5 to 6.2 |
| bookkeeping services | 17.1 to 60.9 | 8.7 to 35.5 | 40.5 to 192.8 | 14.5 to 44.5 | 15.4 to 78.0 | 1.7 to 9.5 |
| tax consultant | 10.3 to 42.9 | 3.9 to 7.3 | 34.8 to 151.3 | 15.3 to 68.2 | 9.8 to 36.0 | 1.1 to 3.8 |
| digital marketing agency | 10.0 to 48.5 | 4.7 to 13.9 | 26.0 to 76.2 | 16.4 to 60.9 | 23.9 to 105.3 | 0.8 to 4.6 |
| marketing agency | 7.7 to 30.1 | 3.6 to 18.3 | 18.8 to 66.7 | 13.3 to 47.6 | 21.7 to 72.7 | 0.8 to 3.9 |
| ppc agency | 7.5 to 47.8 | n/a | 74.2 to 459.2 | 92.9 to 208.7 | 34.5 to 108.1 | 2.6 to 14.7 |
| google ads agency | 9.9 to 58.0 | 6.8 to 40.5 | 67.5 to 723.4 | 59.5 to 131.5 | 26.9 to 169.7 | 1.3 to 7.9 |
| english course | 3.3 to 20.1 | 3.1 to 12.7 | 7.8 to 30.6 | 5.0 to 20.3 | 5.2 to 17.9 | 0.4 to 1.6 |
| ielts preparation | 2.5 to 13.0 | 1.3 to 8.7 | 3.5 to 24.1 | 2.5 to 13.6 | 3.1 to 18.5 | 0.4 to 2.0 |
| private tutor | 3.8 to 32.2 | 3.2 to 21.6 | 14.6 to 49.8 | 8.5 to 27.6 | 8.5 to 21.4 | 0.3 to 2.0 |
| nursery | 5.6 to 36.5 | 0.8 to 4.2 | 2.0 to 13.0 | 6.5 to 26.1 | 1.2 to 11.9 | 0.0 to 0.3 |
Method
- Same 32 English keywords in every market, with no city names, so the searches are comparable.
- Geography: country level targeting for the UAE, Saudi Arabia, the United States, the United Kingdom, Australia and India.
- Values are Keyword Planner top of page bid estimates in AED. Real average cost per click in a well run account is usually below the high range.
- Botox and liposuction return no estimates in most markets because of Google's healthcare ad policies, so the Aesthetics median uses the remaining terms.
Country medians hide the gaps inside each market, such as UAE "nursery" bids reaching AED 36.5 while Saudi ones stop at 4.2. For city and trade level bids in Dubai and Riyadh, see our guide to Google Ads cost in the UAE. If you sell in more than one of these countries, see how we manage Google Ads or get in touch to plan a budget for each market.
You are welcome to use this data with credit to Big AL Consulting and a link to this page.
Sources & References
Official references used in this article.
Frequently Asked Questions
Q. Is Google Ads more expensive in the UAE than in the UK?
For some verticals, yes. In our September 2026 pull the UAE median top of page bid for dental searches was AED 71.1 against AED 33.8 in the UK. Legal was level at AED 56.2.
Q. Is Google Ads cheaper in Saudi Arabia?
Yes. For the same English searches, Saudi bids were a fraction of UAE and US levels, for example AED 12.9 for legal against AED 56.2 in the UAE and AED 145.2 in the US.
Q. Which country has the most expensive Google Ads clicks?
The United States had the highest median bid in every vertical we pulled, with home services and marketing agency searches the most expensive.
Q. Where does this data come from?
Google Keyword Planner top of page bid estimates for 32 identical English keywords in six countries, pulled on 27 September 2026, shown in AED.
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
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