Data asset · September 2026

UAE and Saudi Google Ads CPC Index 2026

What advertisers bid to reach the top of Google in the UAE and Saudi Arabia, for agency, platform and legal searches, in English and Arabic. One Keyword Planner pull, every number shown as Google returned it.

Google Keyword Planner top-of-page bid estimates, pulled September 2026, not average CPC. Bids are what Keyword Planner estimates advertisers have paid to show above the organic results. Real average CPC in a well-run account is usually lower. All values are in AED, including the Saudi rows.

Key findings

UAE agency searches bid 2.1x Saudi

Across 18 English agency and service terms, the UAE median top-of-page high bid is AED 48.60. The Saudi median across 12 of the same terms is AED 23.30.

Saudi buyers search for agencies in Arabic

In Saudi Arabia "وكالة تسويق" gets 3,600 searches a month against 390 for "digital marketing agency". The Saudi Arabic median high bid is AED 14.20 across 11 terms.

Platform names are not buying intent

"اعلانات جوجل" has 18,100 monthly searches in Saudi Arabia and a high-range bid of AED 1,189.30. Terms like this are mostly people looking for the tool, so we flag them and leave them out of every median.

Legal is the most expensive vertical we pulled

Across 15 UAE legal terms the median high bid is AED 61.99. "criminal lawyer dubai" has the widest range, up to AED 272.72.

Medians exclude terms with no estimate and terms with a high-range bid above AED 500 (marked *). The UAE Arabic set has only 6 terms with estimates, so treat its median (AED 58.85 high) as directional.

Agency and service searches, English

Searches from businesses looking for a marketing or advertising agency, in English.
KeywordUAE searches / moUAE top-of-page bidKSA searches / moKSA top-of-page bid
digital marketing agency1,600AED 10.00 to AED 48.50390AED 4.70 to AED 13.90
digital marketing company480AED 9.40 to AED 48.6050AED 5.20 to AED 17.20
digital marketing services590AED 9.30 to AED 48.6090AED 5.10 to AED 25.30
marketing agency near me590AED 11.20 to AED 48.40720AED 6.80 to AED 33.30
digital marketing agency near me390AED 11.90 to AED 48.6070AED 6.90 to AED 21.30
best digital marketing agencies590AED 9.40 to AED 48.5030AED 3.90 to AED 32.20
digital agency210AED 11.50 to AED 60.6070AED 2.80 to AED 16.90
media marketing agency390AED 10.40 to AED 31.50140AED 4.50 to AED 15.60
social marketing agencies480AED 11.30 to AED 50.90110AED 5.00 to AED 32.00
performance marketing agency170AED 9.50 to AED 33.4020AED 7.10 to AED 26.40
google ads agency210AED 9.90 to AED 58.0020AED 6.80 to AED 40.50
ppc agency170AED 7.50 to AED 47.7050no estimate
ecommerce agency140AED 23.00 to AED 51.9030AED 5.80 to AED 13.80
facebook ads agency90AED 7.90 to AED 24.40n/anot in pull
meta ads agency30AED 12.30 to AED 87.50n/anot in pull
tiktok marketing agency50AED 13.20 to AED 79.10n/anot in pull
lead generation company70AED 15.80 to AED 50.70n/anot in pull
lead generation agency50AED 16.80 to AED 54.20n/anot in pull
Median (18 UAE / 12 KSA terms)AED 10.80 to AED 48.60AED 5.15 to AED 23.30

Google Keyword Planner top-of-page bid estimates, pulled September 2026, not average CPC. Source: Big AL Consulting CPC Index 2026, bigalc.ae

Agency and service searches, Arabic

The same intent searched in Arabic. Saudi Arabia searches in Arabic far more than the UAE does.
KeywordUAE searches / moUAE top-of-page bidKSA searches / moKSA top-of-page bid
وكالة تسويق70AED 6.10 to AED 300.003,600AED 2.80 to AED 10.70
تسويق الكتروني110AED 5.10 to AED 18.901,000AED 3.90 to AED 17.60
شركة تسويق الكتروني90AED 7.50 to AED 193.80590AED 4.30 to AED 15.60
شركات تسويق الكتروني30no estimate170AED 6.50 to AED 20.00
وكالة تسويق رقمي20no estimate140AED 3.30 to AED 13.40
شركة اعلانات30AED 4.30 to AED 18.70170AED 4.50 to AED 14.20
شركة اعلانات سوشيال ميديا20AED 6.80 to AED 98.8050AED 6.50 to AED 14.70
شركة اعلانات جوجل20no estimate210AED 3.00 to AED 9.50
خبير اعلانات جوجل50AED 5.00 to AED 11.20170AED 5.90 to AED 13.70
شركة دعايه واعلانn/anot in pull110AED 3.90 to AED 11.60
افضل شركة تسويقn/anot in pull90AED 4.50 to AED 14.40
Median (6 UAE / 11 KSA terms)AED 5.60 to AED 58.85AED 4.30 to AED 14.20

Google Keyword Planner top-of-page bid estimates, pulled September 2026, not average CPC. Source: Big AL Consulting CPC Index 2026, bigalc.ae

Advertising platform searches

People searching for an ad platform by name. Many are navigational (looking for the tool itself), which is why some high-range bids are extreme.
KeywordUAE searches / moUAE top-of-page bidKSA searches / moKSA top-of-page bid
اعلانات جوجل1,600AED 48.80 to AED 927.80 *18,100AED 21.50 to AED 1,189.30 *
ad manager8,100AED 13.70 to AED 113.502,400AED 21.50 to AED 74.90
مدير اعلانات تيك توك210AED 36.70 to AED 3,672.90 *2,900AED 16.90 to AED 189.80
اعلانات تيك توك140AED 18.90 to AED 58.402,400AED 5.00 to AED 36.90
تيك توك اعلاناتn/anot in pull720AED 16.50 to AED 143.50
اعلانات سناب شات70AED 4.70 to AED 54.801,600AED 4.90 to AED 66.30
مدير اعلانات فيس بوك260AED 3.40 to AED 50.30880AED 16.20 to AED 62.40
اعلانات فيس بوكn/anot in pull110AED 14.40 to AED 74.90
google ads cost140AED 7.30 to AED 60.5030AED 6.90 to AED 931.80 *
Median (5 UAE / 7 KSA terms)AED 7.30 to AED 58.40AED 16.20 to AED 74.90

Google Keyword Planner top-of-page bid estimates, pulled September 2026, not average CPC. Source: Big AL Consulting CPC Index 2026, bigalc.ae

Methodology

  • Source: Google Keyword Planner historical metrics, pulled on 25 September 2026 from a Google Ads manager account whose currency is AED. Saudi figures are therefore also in AED.
  • Location was set per market, United Arab Emirates or Saudi Arabia, and Keyword Planner reports Google Search demand. The legal rows were pulled with UAE location, English plus Arabic.
  • Top-of-page bid (low range) and (high range) are Keyword Planner estimates of what advertisers have historically bid to appear above the organic results. They are not average CPC, not what any one advertiser paid, and not a forecast.
  • Average monthly searches are Keyword Planner rounded ranges. Close variants that Keyword Planner reports with identical metrics are shown once.
  • "No estimate" means Keyword Planner returned zero for both bid fields. "Not in pull" means the term was not returned for that market.
  • Medians are calculated on this page from the rows shown. They exclude rows with no estimate and rows with a high-range bid above AED 500, which are marked * and are mostly navigational searches for the platform itself.
  • Terms were selected for commercial relevance to agencies, ad platforms and legal services. Real estate and SEO service terms from the same pull are left out.
  • This index contains no cost per lead, cost per acquisition or client performance data.

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Source: Big AL Consulting CPC Index 2026, bigalc.ae
Google Keyword Planner top-of-page bid estimates, pulled September 2026, not average CPC.
https://bigalc.ae/uae-saudi-ad-cost-index-2026
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