Data asset · September 2026

UAE and Saudi Google Ads Cost Index 2026

What does it cost to advertise your business on Google in the UAE and Saudi Arabia? Here is what advertisers bid to reach the top of Google when a customer searches for a clinic, a mover, an insurer, a school, a car rental, a restaurant, a store, a hotel or a lawyer. Eight industries plus legal, English and Arabic, every number shown as Keyword Planner returned it.

Google Keyword Planner top-of-page bid estimates, pulled September 2026, not average CPC. Bids are what Keyword Planner estimates advertisers have paid to show above the organic results. Real average CPC in a well-run account is usually lower. All values are in AED, including the Saudi rows.

Key findings

Clinics and aesthetics cost the most in the UAE

Across 7 UAE clinics and aesthetics terms the median top-of-page bid runs AED 8.31 to 45.54. The top UAE term, "dentist dubai", reaches AED 142.11, the highest bid in any of the 8 industries.

Home services cost the most in Saudi Arabia

The Saudi median for home services is AED 4.41 to 16.99 across 8 terms. "شركة نقل عفش" alone gets 22,200 searches a month at up to AED 29.35.

The same search bids about 2.0x higher in the UAE

34 English terms were pulled in both countries. The UAE bid higher on 29 of them, with a median high bid of AED 18.53 against AED 9.05 in Saudi Arabia. The exceptions are education and travel, where Saudi bids run higher.

In Saudi Arabia, many services are searched in Arabic

"عيادة اسنان" (dental clinic) gets 110,000 searches a month in Saudi Arabia against 8,100 for "dentist near me", and "تأجير سيارات" (car rental) gets 201,000 against 22,200. Across 19 Arabic terms the Saudi median high bid is AED 6.87, against AED 8.92 for 42 English terms.

Travel and ecommerce are the cheapest to reach

Travel and hotels has the lowest UAE median high bid at AED 7.62. In Saudi Arabia the lowest is ecommerce and retail at AED 4.01. Cheap clicks on high-volume searches still need a tight keyword list to turn into sales.

Legal sits above every other industry in the UAE

Across 15 UAE legal terms, pulled on 25 September 2026, the median top-of-page bid is AED 18.00 to 61.99. "criminal lawyer dubai" reaches AED 272.72.

Medians are calculated from the rows on this page. English terms were pulled in both countries where they apply; city terms only in their own country; Arabic terms in Saudi Arabia.

Google Ads cost by industry at a glance

Median top-of-page bid per industry, ranked by the UAE high range. Tap an industry for its full table.

Median top-of-page bid by industry, UAE and Saudi Arabia
Industry	UAE median bid	KSA median bid
Legal	AED 18.00 to 61.99	not pulled
Clinics and aesthetics	AED 8.31 to 45.54	AED 2.52 to 11.41
Home services	AED 13.67 to 38.89	AED 4.41 to 16.99
Finance and insurance	AED 8.12 to 28.13	AED 1.98 to 9.05
Education and training	AED 5.56 to 19.07	AED 3.09 to 12.25
Automotive	AED 4.55 to 12.81	AED 1.72 to 7.25
Restaurants and delivery	AED 3.23 to 11.94	AED 1.24 to 5.40
Ecommerce and retail	AED 1.72 to 9.13	AED 1.04 to 4.01
Travel and hotels	AED 1.48 to 7.62	AED 1.65 to 7.72