The short answer: choose an agency that starts with your product feed and purchase tracking, runs Shopping and Performance Max to a return on ad spend target, and shows results from other stores with spend, revenue and ROAS. Big AL Consulting runs Google Ads for online stores on Shopify, Zid and Salla in the UAE and Saudi Arabia. Our published results include Koala Picks in the UAE, where online sales grew 150%, and Sokkat Al Teeb in Saudi Arabia at a 4.5x return on ad spend.
Running an online store in the UAE or Saudi Arabia? We run Google Shopping, Performance Max and search for stores that spend AED 10,000 or more a month on ads, and you own every account. Management starts from AED 7,000 a month. See our Google Ads for ecommerce in Dubai and Google Shopping services, or book a call and we will check your feed and tracking first.
What people search
| Search term | Monthly searches (UAE) | Top of page bid (AED) |
|---|---|---|
| ecommerce agency dubai | 50 | up to 35.4 |
| ecommerce marketing agency dubai | 30 | n/a |
| dubai ecommerce agency | 30 | up to 32.7 |
Source: Google Keyword Planner, English, Google Search network, pulled 27 September 2026. Top of page bid is the high end of the range Google shows.
What matters most for an online store
The product feed. Shopping and Performance Max ads are built from your feed in Google Merchant Center. Clear titles, correct prices, stock status and product identifiers decide which searches your products show for. Disapproved products earn nothing.
Purchase tracking with values. Every order should reach Google with its value, with enhanced conversions where possible. The agency should check Google's numbers against your store's orders every month.
Bidding for return, not clicks. Once there are enough purchases, campaigns should bid to a return on ad spend target that matches your margins.
A clear structure. Brand and non brand searches split, best sellers given their own budget, and products that never sell kept from eating spend. One Performance Max campaign with everything inside is rarely enough.
Fast product pages. Paid clicks land on product pages. Slow pages and hard checkouts waste the budget before Google can help.
Questions to ask before you hire
- Can you show results from stores like mine, with spend, revenue and return on ad spend?
2What will you change in my feed in the first month?
3How do you check Google's sales against my store's orders?
4How will you split Shopping, Performance Max and search, and why?
5Will I own the Google Ads account and Merchant Center?
Red flags
- Reports show Google's return on ad spend only, never checked against store orders.
- Nobody touches the feed after setup.
- All products and all budget sit in one Performance Max campaign with no exclusions.
- The agency owns your Merchant Center or ad account.
For what a full ecommerce marketing budget looks like, see our ecommerce marketing cost guide.
Who we are
Big AL Consulting is a Dubai performance marketing agency, founded in 2015 and a Google Partner since 2021. Our team has managed more than USD 25M in ad spend across the GCC, and our client retention is 98%. We run Google, Meta, TikTok, Snapchat and LinkedIn ads for established businesses in the UAE and Saudi Arabia that spend AED 10,000 or more a month on ads. Management starts from AED 7,000 a month, and ad spend is paid to the platforms directly. Read our case studies or the full company facts.
Sources & References
Official references used in this article.
Frequently Asked Questions
Q. What does an ecommerce Google Ads agency do?
It runs Shopping, Performance Max and search campaigns for an online store, keeps the product feed in Google Merchant Center healthy, tracks every purchase with its value, and bids for a return on ad spend target.
Q. Should my store use Standard Shopping or Performance Max?
Both can bid for sales with a return on ad spend target. Standard Shopping gives more control over products and search terms. Performance Max reaches more placements with less control. Many stores run both, each with a clear job.
Q. Does it work for stores on Shopify, Zid and Salla?
Yes. A Merchant Center feed and purchase tracking can be set up on all three. The steps differ by platform, so ask the agency which ones it has done before.
Q. How much budget does an online store need?
Big AL Consulting works with stores spending AED 10,000 or more a month on ads. Management starts from AED 7,000 a month, and ad spend is paid to Google directly.
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
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