How to Choose a Marketing Agency in Riyadh (2026)

Who wrote this: Big AL Consulting, a Dubai paid ads agency. This is a hiring guide; it does not rank agencies.

The short answer: the best marketing agency in Riyadh for your business shows results in Saudi Arabia, builds Arabic first campaigns and landing pages, runs Snapchat and TikTok as seriously as Google, and reports on leads and sales. Location matters less than those four things.

What people search in Saudi Arabia

Source: Google Keyword Planner, English, Google Search network, pulled 27 September 2026. Top of page bid is the high end of the range Google shows. English searches only, Arabic demand is larger again.

What makes Riyadh different

• Arabic first. Most Saudi buyers search and scroll in Arabic. English only campaigns miss the bulk of demand. See Google Ads in Riyadh.
• Snapchat is a core channel. Saudi Arabia is one of Snapchat's strongest markets. An agency without real Snapchat experience is missing a major channel. See Snapchat ads in Saudi Arabia.
• Lower click prices. Our country comparison found Saudi bids a fraction of UAE levels for the same searches. Your budget buys more traffic, so landing pages and follow up decide the result.
• Working week and seasons. Ramadan, White Friday and Riyadh Season change demand and prices sharply. Ask how the agency plans around them.

What to check on an agency's website

Before the first call, spend ten minutes on each agency on your shortlist and look for five things:

1. Saudi results. A client name, the channel and a number such as cost per lead or return on ad spend, from Saudi Arabia if possible. Logos and award counts are not results.

2. Arabic first work. Arabic ads and landing pages written for Saudi readers, not translated from English.

3. Snapchat and TikTok as core channels. Not one line at the bottom of a services list.

4. A published fee or budget guide. In SAR or AED, before the first call.

5. Where the team sits. A Riyadh office, or a team elsewhere that shows Saudi results and works Saudi hours.

Five questions to ask

1What results have you delivered in Saudi Arabia, in which industry?

2Who writes the Arabic ads and landing pages?

3How do you split budget between Google, Snapchat, TikTok and Meta?

4How do you track leads that arrive on WhatsApp and phone?

5Who owns the ad accounts?

Red flags

• Arabic ads that read like translations.
• No Snapchat or TikTok plan.
• Reports on reach and clicks only.
• Guaranteed results before seeing your account.

Related guide: how to choose a PPC agency in Riyadh.

About the publisher: Big AL Consulting runs Arabic first campaigns for Saudi businesses from Dubai, across Google, Snapchat, TikTok and Meta, and our performance marketing service for Riyadh explains the setup. The case studies show our published work, so you can apply the five questions above to us as well.