The short answer: a Google Partner agency has met Google's minimum standard for account health, ad spend and certified staff, and Google checks it every day. It is a useful first filter, not proof of results. Check the badge on google.com, then judge the agency on results from businesses like yours. Big AL Consulting has been a Google Partner since 2021, and you can check our status on Google's site.
Looking for a Google Partner agency in Dubai? We run Google Ads for established businesses in the UAE and Saudi Arabia, and you own every account. Management starts from AED 7,000 a month. See our Google Ads services in Dubai, or book a call and we will review your account first.
The requirements, in Google's words
| Requirement | What Google asks for |
|---|---|
| Performance | An optimisation score of at least 70% on the agency's registered manager account |
| Spend | USD 10,000 in ad spend across managed accounts over 90 days |
| Certifications | At least 50% of account strategists certified in Google Ads, with a certification in each product area that spends USD 500 or more in 90 days |
Source: Google Ads Help, "How to become a Google Partner or Premier Partner", read 15 October 2026. Google checks the requirements every day.
Premier Partner: the top 3%
A Premier Partner meets every Partner requirement and is in the top 3% of participating companies in its country. Google decides this once a year, based on how well the agency grows existing clients, wins new clients, keeps clients year over year, uses products beyond search, and on its total ad spend.
So a Premier badge says more about an agency's size and growth than about how it will run your account. A smaller Partner agency can still be the better fit if it has results in your industry.
How to check any agency in two minutes
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Ask for the agency's Google Partners profile link, or click the badge on its website.
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The link should open a page on google.com/partners, not a picture of a badge.
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The company name on Google's page should match the company you are signing with.
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If the agency says Premier Partner, the Premier badge should show on that same Google page.
What the badge does not prove
- Results in your industry or your market.
- Who will run your account day to day.
- That your tracking is set up correctly.
- That you will own your Google Ads account. Ask about that separately, see who owns the Google Ads account.
What people search
| Search term | Monthly searches (UAE) |
|---|---|
| google ads agency dubai | 390 |
| ppc agency dubai | 320 |
Source: Google Keyword Planner, English, Google Search network, pulled 27 September 2026.
For the full list of questions to ask before you hire, see how to choose a PPC agency in Dubai.
Who we are
Big AL Consulting is a Dubai performance marketing agency, founded in 2015 and a Google Partner since 2021. Our team has managed more than USD 25M in ad spend across the GCC, and our client retention is 98%. We run Google, Meta, TikTok, Snapchat and LinkedIn ads for established businesses in the UAE and Saudi Arabia that spend AED 10,000 or more a month on ads. Management starts from AED 7,000 a month, and ad spend is paid to the platforms directly. Read our case studies or the full company facts.
Sources & References
Official references used in this article.
Frequently Asked Questions
Q. What is a Google Partner agency?
An agency whose registered Google Ads manager account meets three requirements: an optimisation score of at least 70%, USD 10,000 in ad spend across managed accounts over 90 days, and at least half of its account strategists certified in Google Ads. Google checks these every day.
Q. What is the difference between Google Partner and Premier Partner?
A Premier Partner meets the Partner requirements and is in the top 3% of participating companies in its country, decided once a year on client growth, client retention, product mix and spend.
Q. How do I check if an agency is a Google Partner?
Ask for the agency's Google Partners profile link. It should open a page on google.com/partners with the agency's name. Big AL Consulting's profile is at https://www.google.com/partners/agency?id=1429992986.
Q. Does a Google Partner agency get better results?
Not by itself. The badge shows a minimum standard of account health, spend and training. Results depend on tracking, strategy and the people who run your account, so ask for results from businesses like yours.
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
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