For a setup firm in Riyadh, the Google market is really one word: سجل تجاري, the commercial registration. The bare term draws 110,000 of the 129,680 monthly searches below, at AED 1.46 to 5.29, and every row is rated Low competition. None of the rows names Riyadh, so these are national figures.
Does your Riyadh firm help investors set up a company? Much of the registration traffic wants the government portal, not a consultant. We run Arabic and English Google Ads for business setup consultants in Riyadh and filter that traffic out with match types and negatives. Our management fee starts from AED 7,000 a month. Read consulting and advisory ads or tell us what you sell.
سجل تجاري and its variants: ten registration searches
| Keyword | Monthly searches | Top of page bid (AED) | Competition |
|---|---|---|---|
| سجل تجاري | 110,000 | 1.46 to 5.29 | Low |
| اصدار سجل تجاري | 6,600 | 1.21 to 3.8 | Low |
| فتح سجل تجاري | 5,400 | 1.32 to 3.89 | Low |
| فتح سجل تجاري جديد | 1,600 | 1.35 to 3.81 | Low |
| وزارة التجارة سجل تجاري | 1,300 | n/a | Low |
| شهادة سجل تجاري | 1,300 | 1.61 to 6.76 | Low |
| سجل تجاري الكتروني | 1,000 | 0.66 to 5.07 | Low |
| فتح سجل تجاري فردي | 880 | 1.47 to 4.81 | Low |
| اصدار سجل تجاري لمؤسسة فردية | 880 | 1.42 to 5.86 | Low |
| اصدار سجل تجاري جديد | 720 | 0.98 to 4.71 | Low |
Source: Google Keyword Planner, Saudi Arabia, Google Search network, September 2026.
Opening, issuing and certificate searches
The six rows that start with فتح or اصدار, asking to open or issue a registration, add up to 16,080 and cap between AED 3.8 and 5.86. The highest ceiling belongs to شهادة سجل تجاري at AED 6.76, a search for the registration certificate itself. وزارة التجارة سجل تجاري, which names the Ministry of Commerce, has 1,300 searches but no bid data.
Who is searching for a commercial registration
Most people typing the bare سجل تجاري are probably not looking for a consultant. Many will want to check, renew or print a registration they already hold, and the list itself shows people looking for the online route (سجل تجاري الكتروني) and for the ministry by name. Bidding broadly on the bare term pays for all of them. A setup firm should lead with the فتح and اصدار rows, and give the two sole establishment rows (فتح سجل تجاري فردي and اصدار سجل تجاري لمؤسسة فردية, 1,760 searches together) their own ad group, since a one person business has simpler needs than a company with partners. Use exact or phrase match, set location to Riyadh and add negatives such as طباعة, تجديد and استعلام. Ads should say plainly that you are a private consultancy, so nobody mistakes you for a government service.
What you handle and what stays with the founder
The first question from a founder is what you handle and what stays with them. List the steps you cover, the documents the client must provide, the usual timeline and your fee, kept separate from government charges. Explain the difference between a sole establishment and a company in plain Arabic. Show your licences and approvals, your office address in Riyadh and the name of the adviser the client will deal with. A visitor from فتح سجل تجاري جديد wants a new registration, so the page should open on that service rather than on renewals.
With the top bid at AED 6.76, a Riyadh setup campaign loses money on the wrong searchers, not on click prices. The market wide price table puts other sectors beside it. To have the renewal, printing and ministry searches filtered out before spending, send us a note listing what you offer new founders.
Sources & References
Official references used in this article.
About the author
Big AL Consulting is a performance marketing agency in Dubai and a Google Partner since 2021. We run paid media across Google, Meta, Snapchat, TikTok, LinkedIn and ChatGPT ads for brands in the UAE, Saudi Arabia and Kuwait, and have managed $25M+ in ad spend.
Written by Ahmad Alshareefi, Founder
How we make our guides: we use AI tools to help draft, and build each guide on our own campaign experience in the UAE and Saudi Arabia and on the ad platforms' official documentation.
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