Google Ads Cost for Recruitment Agencies in Riyadh (2026): Keyword Planner Bids

Two Arabic searches make up 99,000 of the 116,600 monthly recruitment searches in this list: مكتب استقدام and للاستقدام, with 49,500 each. Both are rated Low competition and no row goes above AED 7.09, so for a Riyadh office the hard part is filtering these searches, not paying for them.

Recruitment office in Riyadh? We run Arabic Google Search ads split by worker type, and keep other offices' names out through the negative list. Our management fee starts from AED 7,000 a month. See staffing firm advertising or speak to us.

استقدام searches by office and by worker type

Source: Google Keyword Planner, Saudi Arabia, Google Search network, September 2026.

Office searches versus worker searches

All seven rows use استقدام, the term for bringing workers in from abroad. Four of them name domestic workers, and none names Riyadh, so the figures are national. للاستقدام usually appears inside office names, so many of its 49,500 searches may be people looking for one office in particular. The top ceiling, AED 7.09, belongs to مكتب استقدام عاملات, which names both the office and the worker. Searches by job title, استقدام شغالات (5,400) and استقدام خادمات (1,900), both cap at AED 4.5.

Keeping other offices' names out of your account

مكتب استقدام and مكاتب استقدام are the natural base, run in phrase match and targeted to Riyadh and the areas your office serves. With ceilings of AED 5.83 and 6.39, click price is rarely the problem. The real question is how many of their 56,100 searches come from households near you that are ready to sign. Handle للاستقدام carefully: phrase or broad match on that fragment can place your ads against searches for other offices by name, so check the search terms report weekly and add those names as negatives. The worker rows (شغالات, خادمات, عاملات) suit ads that state the nationalities you recruit and the waiting time you can actually meet. Add negatives such as وظائف and راتب, since workers looking for jobs use some of the same words as the families hiring them.

Fees, nationalities and arrival time on one page

Families hiring through an office want to know the total cost, the nationalities available, how long arrival takes and what happens if the worker leaves early or does not suit the home. Put the fee for each nationality on the page, explain the replacement or refund terms and list the steps from contract to arrival. Give the office address in Riyadh and a WhatsApp number that is answered during working hours.

Since no click here passes AED 7.09, the budget question is volume rather than price, and our Saudi and UAE cost baseline puts that ceiling beside other sectors. Offices that want rival office names filtered out from the first day can speak to Big AL about the nationalities they recruit and the areas they serve.