How much does it cost to advertise it services and software companies on Google in Riyadh? This page answers with Google Keyword Planner data for Saudi Arabia, pulled on 26 September 2026. The bid ranges show what advertisers have paid to appear at the top of the results page. They are market data, not results from our clients.
Key numbers
- AED 9.69 to 36: typical top of page bid range across the main it services and software companies keywords
- 2,020: combined monthly searches for the 15 keywords below
- Most expensive keyword: "تصميم تطبيقات الجوال" at up to AED 43 per click
- Best value keyword: "it company riyadh" with 170 monthly searches and bids up to AED 15
IT Services and Software Companies keywords in Riyadh: searches and bids
| Keyword | Monthly searches | Top of page bid (AED) | Competition |
|---|---|---|---|
| تصميم تطبيقات | 320 | 11 to 33 | Medium |
| شركة تصميم مواقع في الرياض | 320 | 9.16 to 38 | Low |
| software companies in riyadh | 260 | 9.69 to 36 | Medium |
| تصميم تطبيقات الجوال | 210 | 12 to 43 | Medium |
| it company riyadh | 170 | 4.62 to 15 | High |
| شركات برمجة في الرياض | 170 | 8.54 to 37 | High |
| شركات برمجة تطبيقات | 140 | 14 to 37 | Medium |
| software houses in riyadh | 90 | 6.8 to 26 | High |
| تصميم واجهات التطبيقات | 90 | 4.79 to 17 | Low |
| شركة تصميم تطبيقات | 70 | 9.78 to 36 | Medium |
| تكلفة انشاء تطبيق | 40 | 6.95 to 20 | High |
| الرياض لتصميم المواقع | 40 | 3.57 to 12 | Low |
| تصميم توصيل طلبات | 40 | n/a | Low |
| it companies in riyadh saudi arabia | 30 | 5.42 to 15 | Medium |
| انشاء تطبيق متجر الكتروني | 30 | 7.87 to 35 | High |
Source: Google Keyword Planner, Saudi Arabia, Google Search network, September 2026. Your actual cost per click is often below the high end of the range, and it depends on your Quality Score and competition on the day.
What drives the cost
Software and app development searches in Saudi Arabia are growing with digital transformation projects. Arabic keywords carry much of the volume.
What this budget buys
Using the typical bid range above:
- AED 5,000 a month: roughly 139 to 515 clicks at these bid levels
- AED 10,000 a month: roughly 279 to 1,031 clicks at these bid levels
- AED 20,000 a month: roughly 558 to 2,063 clicks at these bid levels
Clicks are only the start. What matters is how many of those clicks become enquiries, and that depends on the landing page and how fast your team replies.
Arabic or English?
Across the keywords we pulled, Arabic searches account for about 79% of monthly volume (2,110 Arabic against 570 English). In Saudi Arabia, Arabic ads and Arabic landing pages are the default, not an extra. See our Arabic Google Ads page for Saudi Arabia.
What the landing page needs
For it services and software companies, the pages that turn clicks into enquiries usually have Arabic service pages and portfolio. Sending paid traffic to a generic home page is the most common reason costs look high.
Compare with other markets
For costs across other industries and for Saudi Arabia, see the UAE and Saudi ad cost index 2026 and our guide to Google Ads cost in the UAE. If you want a plan built on these numbers for your business, see Google Ads management in Riyadh, our wider PPC management in Riyadh, or get in touch.
Sources & References
Official references used in this article.
Frequently Asked Questions
Q. How much does a Google Ads click cost for it services and software companies in Riyadh?
Google Keyword Planner shows typical top of page bids of AED 9.69 to 36 for the main it services and software companies keywords in Saudi Arabia (September 2026). The most expensive term we saw was "تصميم تطبيقات الجوال" at up to AED 43.
Q. How many people search for it services and software companies in Riyadh?
The 15 keywords in our table add up to about 2,020 searches a month in Saudi Arabia, led by "تصميم تطبيقات" with 320.
Q. What monthly budget do it services and software companies need for Google Ads?
At current bid levels, AED 10,000 a month buys roughly 279 to 1,031 clicks. The right budget depends on how many enquiries you need and how well your landing page converts.
Q. Are these numbers client results?
No. They are Google Keyword Planner market data for September 2026. Your own costs depend on targeting, ad quality and landing page performance.
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