Google Shopping Ads agency for UAE e-commerce
Most UAE Merchant Center feeds have 30%+ errors silently throttling impression share. We rebuild feeds, launch margin-tier Performance Max asset groups, and run Standard Shopping in parallel for control. 3–6x ROAS depending on category. Shopify, Salla, custom.
What is included
Merchant Center audit + rebuild
Feed errors, GTIN/brand/MPN, categorisation, images, titles.
Shopify/Salla feed sync
Real-time availability and pricing webhooks.
Performance Max asset groups
Margin-tier splits, brand assets, signal audiences.
Standard Shopping
For query-level visibility and search-term mining.
COD offline conversions
Weekly delivered-and-paid uploads.
Server-side tracking
GA4 + Facebook CAPI + TikTok Events API.
How we onboard UAE Shopping accounts
Feed audit
48-hour audit of Merchant Center, current Shopping/PMax structure, tracking, COD offline data.
Fix the feed
7–10 day rebuild before any new spend. Most accounts gain 50%+ impression share at same budget.
Launch PMax + Standard
Margin-tier asset groups, parallel Standard Shopping for control.
Scale on margin
Reallocate budget to SKUs with strongest delivered-and-paid economics.
UAE jewellery brand: AED 12 → AED 4 cost per Shopping click after feed rebuild
A Dubai-based gold and diamond jewellery brand was running Standard Shopping at AED 12 average CPC and 14% impression share. Audit found 47% of products had wrong Google categorisation (assigned to "Apparel & Accessories" instead of "Jewellery"), 22% had missing GTINs, and 18% had AED/USD currency mismatches in the feed. Rebuilt the feed in 8 days. Same bid level, same budget — CPC dropped 67%, impression share quadrupled, ROAS hit 6.2x.
Frequently Asked Questions
Q. What is Google Shopping Ads and how is it different from Search Ads?
Shopping Ads show product images, prices, and brand directly in Google search results — pulled from your Merchant Center feed, not text ads. They typically convert 2–3x higher than Search for e-commerce because the product image filters intent before the click.
Q. What is the difference between Standard Shopping and Performance Max?
Standard Shopping runs only on Google Search and Shopping tab; you see search terms and have bid control. Performance Max runs across Search, Shopping, YouTube, Display, Gmail, and Discovery; it's opaque on search terms but scales further. Most UAE accounts should run both.
Q. Do I need a Google Merchant Center account in UAE?
Yes — required for any Shopping Ads or Performance Max campaign. Setup includes UAE business verification, AED currency, shipping zones for UAE delivery, and product feed sync from Shopify/Salla/custom.
Q. Why are my Shopping CPCs so high?
Almost always feed quality, not market pricing. Wrong Google categorisation is the #1 cause — products miscategorised as "Apparel" when they're jewellery, or "Health" when they're beauty, force you to bid against the wrong competitors. We fix this before changing bid levels.
Q. How do I handle GTINs for UAE products?
GTIN is mandatory for branded products. For unbranded or private-label products, you set the brand to your own and use the "GTIN exempt" flag. Most UAE Merchant Centers have 20%+ of products incorrectly handling GTIN — we audit and fix in week 1.
Q. Can I run Shopping Ads in Arabic?
The product feed is language-agnostic but the ad text and Performance Max creative assets should be Arabic for fashion, home, kids, beauty, F&B categories. We run separate Arabic asset groups in PMax.
Q. How much budget for Shopping Ads in UAE?
AED 6,000 to AED 25,000 per month depending on category and AOV. Lower-priced/higher-volume categories (fashion, beauty) need higher daily budgets to gather data. Higher-priced/lower-volume (jewellery, electronics) can scale on lower spend with feed-quality leverage.
Q. What about Microsoft Shopping Ads (Bing)?
Worth it for UAE expat-heavy categories (corporate gifts, electronics, expat home goods) where Bing penetration is higher. We run as a tier-2 channel after Google Shopping is stable.