Google Ads agency for real estate in Dubai
Dubai real estate CPCs run AED 12–55 depending on inventory. We build inventory-level campaigns with RERA-compliant copy, multi-language buyer audiences (EN, AR, RU, CN), 8-week WhatsApp drip sequences, and deal-value-weighted bidding so Smart Bidding optimises for closed-and-commissioned deals — not registration form fills.
What is included
Inventory-level campaigns
Up to 6 inventory categories with separate ad groups and bid strategies.
Multi-language ad creative
EN + AR + RU + CN as standard. Native copywriters.
RERA-compliant landing pages
Registration numbers, mandatory disclaimers, no banned superlatives.
CRM webhook integration
HubSpot, Salesforce, Daxxa, Property Finder, Bayut.
WhatsApp 8-week drip
WA Business API sequence with broker handoff at the right stages.
Closed-deal offline conversions
Weekly commission data uploaded to Google Ads.
Our 14-day onboarding
Intake
Inventory mix, target buyer pools, average commission per category, RERA registrations.
Build
Multi-language campaigns, inventory-split landing pages, CRM integration, WA drip.
Launch + 30-day learning
Real estate cycles are long. Month 1 is data collection only.
Scale on closed deals
Reallocate to inventory categories with strongest commission economics by month 3.
Dubai off-plan brokerage: AED 4,200 → AED 1,650 cost per qualified buyer
22-agent Dubai off-plan brokerage spending AED 180k/month at AED 4,200 per qualified buyer (budget verified + viewing booked). Split into 6 inventory categories, launched Russian and Chinese campaigns, integrated HubSpot for closed-deal offline conversions. Month 4: cost per qualified buyer down 61%, commission per close up 89% because Smart Bidding learnt to favour AED 5M+ inquiries.
Frequently Asked Questions
Q. How much should a Dubai brokerage spend on Google Ads?
AED 25,000 to AED 80,000 per month for meaningful scale. Below AED 25k there isn't enough data for inventory-level optimisation. Above AED 80k you should run Meta + LinkedIn in parallel — single-channel ceiling.
Q. What CPCs should I expect for real estate keywords in Dubai?
AED 12–22 for apartment terms, AED 18–35 for villas, AED 25–55 for luxury and off-plan luxury. Russian and Chinese keywords run 30–40% lower CPCs than equivalent English. Arabic CPCs are 25%+ lower.
Q. How long until I close deals from Google Ads?
8 weeks minimum for off-plan, 4–8 weeks for ready secondary, 2–4 weeks for leasing. Anyone promising "first deals in 2 weeks" is selling form-fills, not closed-and-commissioned sales.
Q. Should I run separate campaigns for each project?
For off-plan with major launches yes. We run dedicated waitlist campaigns 60–90 days ahead of launch for Emaar, Damac, Sobha, Aldar projects with developer-approved creative and RERA-compliant disclaimers. For ready secondary, inventory-tier campaigns work better than per-project.
Q. How do I qualify leads at scale?
CRM webhook + automated qualification flow: budget question, financing status, viewing availability, RERA registration check. Anyone who fails any of these gets nurtured in WA drip; only verified buyers get broker hand-off. Critical to feeding clean signal back to Google Ads.
Q. Do you handle Russian and Chinese campaigns?
Yes — native copywriters in both. Russian campaigns target off-plan luxury (AED 3–10M apartments) and ready secondary in Marina, Downtown, Palm. Chinese campaigns focus on golden visa-eligible properties (AED 2M+) and pre-construction.
Q. How do you handle RERA compliance?
Every creative passes a RERA checklist: no guaranteed returns, no fixed rental yields without disclosure, registration numbers visible on landing pages, no superlative claims, no future-appreciation promises without disclaimers. We also flag client-side messaging that crosses lines.
Q. What about Property Finder and Bayut as channels?
They generate volume at low quality. We focus Google Ads on direct-to-brand traffic where lead quality is 2–4x higher. Bayut/PF stay in the mix; we audit listing quality and lead-recovery flows monthly but they don't replace direct PPC.