Performance marketing for real estate in the UAE
UAE real estate has the second-highest CPCs (AED 12–35) and the longest sales cycles. We build deal-value-aware funnels with RERA-compliant copy, multi-language targeting (EN, AR, RU, CN, FR), and lead-scoring tied to closed-and-commissioned sales — not registration form fills.
What is included for real estate clients
Inventory-level campaigns
Off-plan, ready secondary, leasing, commercial, luxury — separate campaigns each.
Multi-language creative
EN + AR + RU + CN as standard. FR, IT, DE on request.
RERA-compliant landing pages
Registration numbers, disclaimers, no banned superlatives.
CRM + WhatsApp integration
HubSpot/Salesforce/Daxxa webhook + 8-week WA/email drip.
Closed-deal offline conversions
Weekly upload of closed-and-commissioned sales to Google Ads.
Bayut/Property Finder optimisation
Listing-quality audits and lead-recovery flows for marketplace inquiries.
How we onboard a UAE brokerage
Setup in 14 days. First 60 days are diagnosis and learning; from month 3 onwards is scaling.
Intake
Inventory mix, target buyer pools, average commission, RERA registrations, current lead sources.
Build
Multi-language campaigns, inventory-split landing pages, CRM integration, WhatsApp drip.
Launch + 30-day learning
Real estate has long cycles — first month is data collection only.
Scale on closed deals
Reallocate budget to inventory categories with strongest commission economics.
Dubai off-plan brokerage: AED 4,200 → AED 1,650 cost per qualified buyer
A 22-agent Dubai off-plan brokerage was spending AED 180k/month at AED 4,200 per qualified buyer (defined as: budget verified, viewing booked, RERA-registered for that property type). We split the account into 6 inventory categories (AED 1–3M apartments, AED 3–8M villas, AED 8M+ luxury, ready secondary, leasing, commercial), launched Russian and Chinese campaigns for off-plan, and integrated HubSpot for closed-deal offline conversions. By month 4, cost per qualified buyer dropped 61% and average commission per close lifted 89% because Smart Bidding learnt to favour AED 5M+ inquiries over volume.
Frequently Asked Questions
Q. How much do Google Ads cost for real estate in Dubai?
CPCs range from AED 12 to AED 55 depending on inventory category. Apartments AED 12–22; villas AED 18–35; off-plan luxury AED 25–55. A typical UAE brokerage should budget AED 25,000 to AED 80,000 per month for meaningful scale.
Q. How do you handle RERA advertising compliance?
No guaranteed-return claims, no fixed rental yield promises without proper disclosure, RERA registration numbers visible on every landing page, no banned superlatives ("the best development"), no claims about future capital appreciation without disclaimers. Every creative passes a checklist before launch.
Q. Should I run multilingual real estate campaigns?
Yes, almost always. Dubai off-plan buyers come from Arabic, English, Russian, Chinese, French, Indian markets. Each language pool converts at materially different rates and has different price preferences. Native creative per language pool — not machine translation.
Q. What is a realistic cost per qualified buyer?
Apartments AED 800–2,200; villas AED 2,000–5,000; luxury AED 4,000–10,000+. A "qualified" buyer here means budget verified, viewing booked, RERA-registered for that inventory type. Cost per registration form is much lower but mostly noise — most agencies optimise to the wrong number.
Q. How long until I close deals from Google Ads?
8 weeks minimum, 12–16 weeks typical for off-plan, 4–8 weeks for ready secondary, 2–4 weeks for leasing. Real estate doesn't close in week 1. Anyone telling you otherwise is selling form-fills, not closed deals.
Q. Do you work with developers as well as brokers?
Yes — we run pre-launch waitlist campaigns for developers and master brokers, plus regional/multi-market campaigns for projects across UAE, KSA, and India outbound buyer pools. Standard play for Emaar, Damac, Sobha, Aldar partners.
Q. How does Bayut and Property Finder fit into the strategy?
Marketplace platforms generate volume but at low quality and high noise. We focus Google Ads on direct-to-brand traffic where lead quality is 2–4x higher and CRM integration is full. Bayut/PF stay in the mix as a separate channel; we audit listing quality and lead-recovery flows monthly.
Q. Can you run Russian and Chinese campaigns for UAE buyers?
Yes — native Russian and Chinese copywriters in-house. Russian campaigns run heavy on off-plan luxury (AED 3–10M apartments), Chinese on golden visa-eligible properties (AED 2M+). Both convert at premium rates with the right creative and landing pages.