Google Ads agency for restaurants in Dubai
Dubai F&B CPCs are cheap (AED 3 to 9) but the attribution is the noisiest of any vertical. We run daypart-tuned campaigns, Maps-pack-first GMB optimisation, aggregator-aware ROAS calculations, and catering funnels, the system multi-location Dubai concepts use to push direct orders without abandoning Talabat/Deliveroo visibility.
Why Dubai F&B accounts choose us
Generic restaurant marketing optimises for "more impressions". Dubai F&B optimises for: covers in lunch + dinner windows, direct orders that bypass aggregator margin, catering tickets 5 to 10x larger than single covers, and Map Pack rankings that drive walk-ins.
Daypart bidding
Lunch (12 to 2pm) + dinner (7 to 10pm) bid 2 to 3x higher than the rest of the day. Most UAE restaurants run flat all-day budgets and waste 40%.
Maps pack domination
Top-3 Map Pack for "{cuisine} near me" captures 40 to 60% of map clicks. GMB optimisation, photo refresh, review velocity standard.
Aggregator-aware ROAS
Talabat + Deliveroo + Careem revenue integrated into our reporting so you see the full impact of awareness campaigns, not just direct-channel orders.
WhatsApp direct ordering
WA Business API for direct-to-restaurant orders that bypass aggregator 25 to 35% margin loss. Standard for accounts with kitchen capacity.
Catering + corporate B2B funnel
Separate campaigns for catering orders (5 to 10x cover ticket) on Google + LinkedIn + WA outreach to corporate buyers.
Cuisine-specific creative
Arabic, Italian, Indian, Filipino, Chinese, each cuisine has its own search intent patterns and creative angles. We don't use a generic "restaurant Dubai" template.
What is included
Daypart-tuned campaigns
Lunch + dinner windows bid 2 to 3x higher.
GMB + Maps optimisation
Photos, posts, review velocity, citation cleanup.
Aggregator listing audit
Talabat + Deliveroo + Careem listing quality.
WA Business ordering
Direct-to-restaurant ordering bypassing aggregator margin.
Catering + corporate funnel
B2B-targeted campaigns for higher-margin catering.
Daily search-term + creative review
F&B accounts move fast, daily iteration is the standard.
Our 14-day onboarding
Intake
Concept, locations, average ticket, aggregator vs direct mix, kitchen capacity.
Build
Daypart campaigns, GMB photo refresh, WA ordering, catering funnel.
Launch + 30-day learning
Daily search-term and creative iteration, daypart bid tuning, review velocity ramp.
Scale on cover margin
Reallocate budget to dayparts and channels with strongest direct + walk-in cover economics.
Frequently Asked Questions
Q. How much should a Dubai restaurant budget for Google Ads?
AED 5,000 to 15,000/month for a single-location concept; AED 12,000 to 30,000 for multi-location chains. F&B has the lowest CPCs of any UAE vertical, most accounts get good results at AED 8k to 12k/month if Maps and aggregators are also tuned.
Q. What's a realistic cost per cover or order in Dubai?
Direct orders/walk-ins AED 5 to 18 per cover for casual dining; AED 10 to 35 for fine dining. Aggregator orders (Talabat/Deliveroo) cost AED 0 in ad spend but 25 to 35% in margin loss, the right comparison is fully-loaded margin, not just acquisition cost.
Q. Should I run all-day campaigns or daypart only?
Daypart for almost every concept. Lunch (12 to 2pm) and dinner (7 to 10pm) drive 80%+ of orders. Bid 2 to 3x higher in those windows, conservatively the rest. Cafés and breakfast concepts shift the windows but the principle is the same.
Q. How do I balance Google Ads with Talabat and Deliveroo?
Aggregators handle discovery and first orders; direct (Maps + Google Search + WA) handles repeat and higher-margin orders. Don't kill aggregators, most concepts need them for visibility. Do build a direct channel that captures repeat orders at full margin.
Q. Should I run Arabic ads?
For traditional Arabic, halal, family-friendly, and Northern Emirates concepts, yes. For high-end Dubai expat-targeted fine dining (Italian, Japanese, French), English-only is usually right.
Q. How do I get more Google reviews?
Within Google's rules: ask happy customers at peak satisfaction (post-meal, with the bill), use SMS/WA prompts for delivery customers (not aggregator, direct only), and never offer rewards or discounts. Top Dubai restaurants run quarterly campaigns adding 30 to 80 reviews per cycle.
Q. Should I run catering and corporate as separate campaigns?
Yes, catering tickets are 5 to 10x cover size and the buyer is different (office manager, HR, event planner). Separate campaigns with B2B-targeted creative on Google + LinkedIn + WA outreach perform 3 to 4x better than mixing into single-cover campaigns.
Q. How important are food photos for ad performance?
Critical. F&B is visual. We refresh hero photos quarterly, run separate creative angles per cuisine type, and test photo styles (overhead vs hero plate vs hand-in-frame) per concept. The gap between bad photos and good photos is worth more than any bid optimisation.
Sources and further reading
Official platform documentation, regulators and primary data behind the points on this page.
- 1Dubai MunicipalityGovernment of DubaiFood safety, building permits and municipal services in Dubai.
- 2About keyword matching optionsGoogle Ads HelpBroad, phrase and exact match and which searches each one can reach.
- 3About location assetsGoogle Ads HelpShowing your address and map link next to your ads.
- 4About the search terms reportGoogle Ads HelpWhere to see the real searches that triggered your ads.
- 5About call assetsGoogle Ads HelpAdding a phone number so searchers can call straight from the ad.
- 6About responsive search adsGoogle Ads HelpHow headlines and descriptions are combined in Search ads.
- 7Google Business ProfileGoogleYour listing on Google Search and Maps.
- 8About Quality Score for Search campaignsGoogle Ads HelpHow Google rates expected click through rate, ad relevance and landing page experience.
Links checked: 2026-09-28