Google Ads agency for restaurants in Dubai
Dubai F&B CPCs are cheap (AED 3–9) but the attribution is the noisiest of any vertical. We run daypart-tuned campaigns, Maps-pack-first GMB optimisation, aggregator-aware ROAS calculations, and catering funnels — the system multi-location Dubai concepts use to push direct orders without abandoning Talabat/Deliveroo visibility.
What is included
Daypart-tuned campaigns
Lunch + dinner windows bid 2–3x higher.
GMB + Maps optimisation
Photos, posts, review velocity, citation cleanup.
Aggregator listing audit
Talabat + Deliveroo + Careem listing quality.
WA Business ordering
Direct-to-restaurant ordering bypassing aggregator margin.
Catering + corporate funnel
B2B-targeted campaigns for higher-margin catering.
Daily search-term + creative review
F&B accounts move fast — daily iteration is the standard.
Our 14-day onboarding
Intake
Concept, locations, average ticket, aggregator vs direct mix, kitchen capacity.
Build
Daypart campaigns, GMB photo refresh, WA ordering, catering funnel.
Launch + 30-day learning
Daily search-term and creative iteration, daypart bid tuning, review velocity ramp.
Scale on cover margin
Reallocate budget to dayparts and channels with strongest direct + walk-in cover economics.
Dubai casual dining (3 locations): AED 18 → AED 7 cost per cover
Dubai casual-dining concept with 3 locations spending AED 22k/month on Google Ads with 70% revenue from Talabat. Rebuilt around daypart bidding (lunch + dinner only), launched WA Business ordering for direct, tuned GMB photos and ran 90-day review velocity (47 → 280 reviews at 4.9 stars), added a separate catering funnel for corporate. Month 4: cost per cover down 61%, direct-order share up 148%, all 3 locations top-3 Map Pack for primary cuisine searches.
Frequently Asked Questions
Q. How much should a Dubai restaurant budget for Google Ads?
AED 5,000–15,000/month for a single-location concept; AED 12,000–30,000 for multi-location chains. F&B has the lowest CPCs of any UAE vertical — most accounts get good results at AED 8k–12k/month if Maps and aggregators are also tuned.
Q. What's a realistic cost per cover or order in Dubai?
Direct orders/walk-ins AED 5–18 per cover for casual dining; AED 10–35 for fine dining. Aggregator orders (Talabat/Deliveroo) cost AED 0 in ad spend but 25–35% in margin loss — the right comparison is fully-loaded margin, not just acquisition cost.
Q. Should I run all-day campaigns or daypart only?
Daypart for almost every concept. Lunch (12–2pm) and dinner (7–10pm) drive 80%+ of orders. Bid 2–3x higher in those windows, conservatively the rest. Cafés and breakfast concepts shift the windows but the principle is the same.
Q. How do I balance Google Ads with Talabat and Deliveroo?
Aggregators handle discovery and trial; direct (Maps + Google Search + WA) handles repeat and higher-margin orders. Don't kill aggregators — most concepts need them for visibility. Do build a direct channel that captures repeat orders at full margin.
Q. Should I run Arabic ads?
For traditional Arabic, halal, family-friendly, and Northern Emirates concepts — yes. For high-end Dubai expat-targeted fine dining (Italian, Japanese, French), English-only is usually right.
Q. How do I get more Google reviews?
Within Google's rules: ask happy customers at peak satisfaction (post-meal, with the bill), use SMS/WA prompts for delivery customers (not aggregator — direct only), and never offer rewards or discounts. Top Dubai restaurants run quarterly campaigns adding 30–80 reviews per cycle.
Q. Should I run catering and corporate as separate campaigns?
Yes — catering tickets are 5–10x cover size and the buyer is different (office manager, HR, event planner). Separate campaigns with B2B-targeted creative on Google + LinkedIn + WA outreach perform 3–4x better than mixing into single-cover campaigns.
Q. How important are food photos for ad performance?
Critical. F&B is visual. We refresh hero photos quarterly, run separate creative angles per cuisine type, and test photo styles (overhead vs hero plate vs hand-in-frame) per concept. The gap between bad photos and good photos is worth more than any bid optimisation.