Share:
Google's AI-powered campaigns across Search, Display, YouTube, Gmail, Maps, and Discover.
6
Google Channels
AED 3K-5.5K
Min Daily Budget
4-6 Weeks
Learning Period
What is Performance Max?
PMax uses Google's AI to serve ads across all Google channels:
Search Display YouTube Gmail Maps Discover
Who Should Use PMax?
### Good Fit
- E-commerce with product feed
- Lead gen with conversion history
- AED 100K+ monthly ad spend
- Willing to wait 4-6 weeks
### Not a Fit
- New accounts (no conversion data)
- B2B with long sales cycles
- Tight daily budgets (<AED 3K/day)
- Need granular control
Asset Requirements
### Images
- Landscape (1200 x 628)
- Square (1200 x 1200)
- Portrait (960 x 1200)
- Minimum 5 images, ideally 15+
### Videos
- Landscape (1280 x 720)
- Square (1080 x 1080)
- Vertical (720 x 1280)
- Minimum 5 videos
### Text
- 5 headlines (30 chars max)
- 5 descriptions (90 chars max)
- Business name
- Call to action
Audience Signals
Provide these to guide the AI:
### Customer Lists
Upload your customer emails. AI finds similar users.
### Custom Audiences
Website visitors, app users, YouTube engagers.
### Interest Targeting
Use as starting point. AI will expand beyond.
Performance Expectations
Timeline
What to Expect
Week 1-2
Learning phase. May see higher CPC initially.
Week 3-4
Performance stabilizes. Start seeing efficiency gains.
Month 2+
Full optimization. Typically 20-40% better ROAS.
Need PMax Setup?
We build and optimize Performance Max campaigns for UAE businesses.
Sources & References
Official references used in this article.