Meta Ads Creative Dubai: Best Practices Guide

Video specs, image requirements, and creative formats that convert in the UAE market.

3:1
Video vs Image Performance


40%
More Engagement (Vertical)


38%
Lift with Faces

Creative Specs

### Single Image


  - Size: 1200 x 628px

  - Ratio: 1.91:1

  - Text: < 20% of image

  - Format: JPG or PNG





### Video


  - Ratio: 9:16 (vertical)

  - Length: 15-30 seconds

  - Resolution: 1080 x 1920

  - Hook: First 3 seconds





### Carousel


  - 2-10 cards

  - Size: 1080 x 1080px

  - Ratio: 1:1

  - Best for: Product showcases





### Stories/Reels


  - Ratio: 9:16

  - Length: 15-30 seconds

  - Safe zone: Center 1080x1420

  - Sound: 80% watch with sound

Creative Best Practices

### Hook in 3 Seconds

Start with movement, question, or bold claim. You lose 50% of viewers by second 3.



### Show Faces

Ads with people get 38% more engagement. UGC style outperforms polished production.



### Vertical Format

9:16 gets 40% more engagement than square. Mobile-first design essential.



### Clear CTA

"Shop Now", "Learn More", "Get Quote" — single action per ad.

UAE Cultural Considerations

• Ramadan: Family-oriented, modest content performs best

• National Day: Incorporate UAE colors and themes tastefully

• Arabic: Arabic text gets 40% more engagement with local audiences

• Modesty: Respect local dress codes in imagery

• Luxury: Premium aesthetic resonates with UAE audience

Testing Framework

1
### Creative Testing

Test 5-10 variations. Let algorithm find winners over 3-5 days.



2
### Scale Winners

Put budget behind top 2-3 performers. Kill underperformers.



3
### Iterate

Refresh creative every 2-4 weeks. Ad fatigue is real.

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