Google Ads for Medical Clinics UAE

Healthcare marketing guide for Dubai clinics. Compliance, costs, patient acquisition strategies.

AED 12-35
Healthcare CPC


AED 180-450
Cost Per Patient


37x
Average ROAS

CPC by Specialty

  Specialty
  CPC (AED)
  Patient LTV




  Dental Implants
  25-45
  AED 8,000-25,000


  Cosmetic Surgery
  35-75
  AED 15,000-80,000


  Dermatology
  15-30
  AED 2,000-8,000


  General Practice
  8-18
  AED 1,500-5,000


  IVF/Fertility
  55-110
  AED 25,000-60,000

Compliance Requirements

DHA/MOHAP Guidelines: Healthcare ads require careful compliance in UAE.

Required

Facility license number on all ads
Physician qualifications listed
Professional title accuracy
Clear pricing where applicable

Prohibited

Before/after photos without patient consent
Guarantee of results
Comparative claims vs other providers
Sensational or fear-based messaging

High-Value Keywords

### Procedure-Based


  - "dental implants dubai"

  - "laser hair removal"

  - "ivf treatment uae"





### Condition-Based


  - "skin treatment dubai"

  - "back pain clinic"

  - "fertility doctor uae"





### Location-Based


  - "dentist near me"

  - "clinic dubai marina"

  - "doctor downtown dubai"

Campaign Structure

Separate by service: Don't mix dental and cosmetic in one campaign Intent-based ad groups: Research vs. ready-to-book keywords Location targeting: 5-10km radius around clinic Schedule ads: Business hours + evening when patients research Call extensions: Essential for mobile searches

Patient Acquisition Metrics

  Metric
  Benchmark
  Good




  Click-Through Rate
  3-6%
  8%+


  Cost Per Lead
  AED 80-200
  < AED 120


  Lead to Appointment
  30-50%
  60%+


  Cost Per Patient
  AED 180-450
  < AED 250

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